Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/1082
Tipo de material : bachelorThesis
Título : Plan de negocios para implantar una empresa de servicios exequiales en la ciudad de Ibarra
Autor : Palacios Ramírez, Andrea Adelaida
Tutor : Durán Almeida, Patricio Rafael
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012
Citación : Palacios Ramírez, A. A. (2012). Plan de negocios para implantar una empresa de servicios exequiales en la ciudad de Ibarra (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente proyecto es referente a un plan de negocios para la puesta en marcha de una empresa procesadora y exportadora de fruta tropical congelada, para el cual se realiza un análisis del entorno del Ecuador y del mercado objetivo...
Descripción : This project constitutes a business plan for the implementation of a funeral services, for which calls for an analysis of environment and target market. It determines the sector and the industry in which the company belongs, while at the same time establishes the important aspects such as: mission, vision, objectives, Porter forces and SWOT (strengths, weakness, opportunities and threats). The Market Research chapter is a qualitative study to identify potential customers, define the size, niche market and competitive analysis, in which they have interviews with experts in terms of processes and market knowledge. The Marketing Plan chapter identifies activities that focus on marketing strategies (product, price, place and promotion); further establishing the sales methods and tactics applied in advertising and distribution companies. The Design and Development Plan sets out possible difficulties and risks which a company could experience, so that it can identify possible solutions, in addition to planning the diversification of funeral services. The Operations Plan details the process to give the funeral services, specifies the requirements of raw materials and equipment, tools and details of the processing plant infrastructure. Within the Management Team, they discuss the roles of each member of the organization, and establish the rights, restrictions and obligations of shareholders and investors in the company. The schedule is set which specifies the time where activities begin until the first sale of the merchandise. The financial analysis is based on assumptions that detail the structure of capital investments, costs, expenses, working capital, cash flow projected to five years. We analyze the IRR (internal rate of return) and NPV (net present value) in the optimistic scenario, normal and pessimistic, where also the point of equilibrium is identified. Finally, we report the findings and recommendations that have been reached once the analysis of this business plan is finalized.
URI : http://dspace.udla.edu.ec/handle/33000/1082
Aparece en las colecciones: Ingeniería Comercial

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UDLA-EC-TIC-2012-19.pdfTESIS A TEXTO COMPLETO10,44 MBAdobe PDFVista previa

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