Campaña de posicionamiento para festivales de cine. Caso: FICQ

Del Hierro Cadena, Ana Lucía

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Arano Feigelson, Javier Roberto	-
dc.creator	Del Hierro Cadena, Ana Lucía	-
dc.date.accessioned	2018-09-25T23:55:42Z	-
dc.date.available	2018-09-25T23:55:42Z	-
dc.date.issued	2018	-
dc.identifier.citation	Del Hierro Cadena, A. L. (2018). Campaña de posicionamiento para festivales de cine. Caso: FICQ (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TPU-2018-19	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/9969	-
dc.description	This researched was developed under the objective of determinate efficient advertising tactics which helps to persuade university students in order to go to a cinema festival. In order to accomplish this objective diversity of reach tools were used such as: pools, interviews and observation guides. These tools help to determinate the level of interest in cinema festivals in Quito. The target of the motivators is to decide between go or do not go to a festival. Also there were other characteristics in the common target. It is important to notice that all of the information was based in an investigation of secondary resources which help to bear out this information. It also collaborate in other aspects like psychographic segmentation. The obtained results were interesting because it is possible to see it clearly that the cinema festivals were the target of young university students. Nevertheless, it is necessary to notice that the group of young students correspond to the same group (Moviegoers).	en
dc.description.abstract	Esta investigación fue realizada con el objetivo de determinar tácticas publicitarias eficientes que puedan persuadir a los jóvenes universitarios a asistir a un festival de cine…	es_ES
dc.format.extent	117 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2018	es_ES
dc.rights	openAccess	es_ES
dc.subject	CAMPAÑAS PUBLICITARIAS	es_ES
dc.subject	POSICIONAMIENTO DEL PRODUCTO	es_ES
dc.subject	FESTIVALES CULTURALES	es_ES
dc.subject	CINE	es_ES
dc.title	Campaña de posicionamiento para festivales de cine. Caso: FICQ	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Licenciatura en Publicidad

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