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http://dspace.udla.edu.ec/handle/33000/9635Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Escandón Montenegro, Pablo Andrés | - |
| dc.creator | Martí Fernández, Agenor Félix | - |
| dc.date.accessioned | 2018-08-13T23:21:42Z | - |
| dc.date.available | 2018-08-13T23:21:42Z | - |
| dc.date.issued | 2003 | - |
| dc.identifier.citation | Martí Fernández, A. F. (2003). La publicidad en el cine como elemento estético. Estudio de tres películas (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TPU-2003-12 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/9635 | - |
| dc.description | The objective of this titling work, Advertising in the cinema as an aesthetic element, is to demonstrate that advertising, in the context of a film, reaches an aesthetic range that is fully integrated into the fictional cinematographic work and contributes to its visual development and argumental. By analyzing the films Blade Runner, by Ridley Scott; or · arother, and The proxy hudsucker, the last two of the brothers Ethan and Joel Coen, demonstrates the role played by the advertising image as a communicative element, within the aesthetic-visual and narrative conception of cinema. This paper examines the structural aspects of art as a means of communication and the elements that are integrated into the construction of the cinematographic image, from a technical and conceptual point of view, as well as its evolution over time as an aesthetic fact. At the same time, the evolution of advertising, its points of contact with the arts, and its contribution as a social element were analyzed. In addition to continuing in the analysis of selected films a methodology that supports a semiological and structuralist theoretical framework, your order will be designed according to the main objective of this test: to demonstrate that the advertising element, no matter what form it takes, or what its means of diffusion, works especially well when it is taken to the screen. As far as this study is concerned, it was concluded that advertising, when introduced into a film and part of that fictional universe, is assimilated differently by the viewer. He perceives it devoid of any commercial intention. And that's where advertising becomes an element of aesthetic character and receives, as a cultural icon, a recognition that exceeds its primary objectives of sale and consumption, to transcend as part of an artistic work. | en |
| dc.description.abstract | El objetivo de este trabajo de titulación, La publicidad en el cine como elemento estético, es demostrar que la publicidad, en el contexto de una película, alcanza un rango estético que se integra plenamente a la obra cinematográfica de ficción y coadyuva a su desarrollo visual y argumental... | es_ES |
| dc.format.extent | 161 p, | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2003 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | PUBLICIDAD | es_ES |
| dc.subject | COMUNICACIÓN VISUAL | es_ES |
| dc.subject | CINE | es_ES |
| dc.title | La publicidad en el cine como elemento estético. Estudio de tres películas | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Publicidad | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2003-12.pdf | 57,77 MB | Adobe PDF | Visualizar/Abrir |
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