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http://dspace.udla.edu.ec/handle/33000/6919| Tipo de material : | bachelorThesis |
| Título : | Plan de mejoramiento de Sociedad Deportiva Aucas |
| Autor : | Figueroa Tufiño, Javier Sebastián |
| Tutor : | Román Reyes, Paúl Andrés |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;GESTIÓN DEPORTIVA;CLUBES DEPORTIVOS |
| Fecha de publicación : | 2017 |
| Editorial : | Quito: Universidad de las Américas, 2017 |
| Citación : | Figueroa Tufiño, J. S. (2017). Plan de mejoramiento de Sociedad Deportiva Aucas (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente trabajo de titulación busca determinar los factores favorables y en contra en relación a vallas publicitarias de estadio Gonzalo Pozo, previamente analizando los macro y micro entorno para determinar primero la industria en la que involucrada la institución a tratar… |
| Descripción : | This paper seeks to determine the degree favorable and against related factors stadium billboards Gonzalo Pozo, previously analyzing the macro and micro environment to determine the industry in which the institution involved to try first. In addition, project minimum percentage of growth through programs feasibility in the next five years, through new efforts in market Aucas has not dabbled proposing a creation of marketing department, reengineering billboards, foray into social networking, e-commerce, technology implementation, construction of facilities for museum and shop and categorization of sponsors, to dare new steps advertising packages, including advertising to sell and encourage companies to invest in the club with benefits fences revalue triple , business-club-fan. The measurement results will be quantitative so it will be evaluated in numbers, new revenues possibly be the institution, and to provide new qualitative amateur experience. In conclusion determine that a football club with incomes of millions of dollars, not given as just a sports entity, but as a company, to be called so, the club must be in constant renovations and innovations that this pace of society by identifying the market segment to enter, search for new management models to project long-term relationship private company, club and amateur, three major axes to sustain the club. |
| URI : | http://dspace.udla.edu.ec/handle/33000/6919 |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2017-11.pdf | 1,69 MB | Adobe PDF |  Visualizar/Abrir |
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