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http://dspace.udla.edu.ec/handle/33000/5860| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de un bar-heladería ambientado en la cuidad de Quito |
| Autor : | Cárdenas Caldés, Nathalie Pamela |
| Tutor : | Castro Ortega, Mario Patricio |
| Palabras clave : | FORMACIÓN DE EMPRESAS;INVESTIGACIÓN DE MERCADOS;ESTABLECIMIENTOS DE COMIDA;HELADERÍAS;BARES;PARROQUIA CUMBAYÁ-QUITO |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Cárdenas Caldés, N. P. (2016). Plan de negocios para la creación de un bar-heladería ambientado en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Se busca la implementación de un lugar donde los jóvenes adultos puedan disfrutar de un ambiente caribeño sin necesidad de viajar, así como también probar los más deliciosos cocteles de una manera diferente, ese decir, hechos helado… |
| Descripción : | The main idea of the enterprises is the implementation of a place where young adults can enjoy a Caribbean atmosphere without traveling, as well as taste the most delicious cocktails in a different way, it means, the cocktails made ice creams. This business project has the aim to analyze the feasibility to create a company, the methodology used in the project is market research, industry analysis, external factors and finally the financial analysis. The enterprise provide to consumers a non-traditional product, cocktails made ice cream, in a different environment of relax and recreation with a Caribbean style, the company offers clients the opportunity to live a new experience. The company belongs to industry of food services and lodgement with I5610.02 code. Caribbean Pub will be located in Cumbayá and the target is young adults residing in Quito middle and upper middle class. After performing the respective customer analysis, it brings real data of the target market with approximately 90% of 53 respondents willing and interested in visit the ice cream shop and eat ice cream cocktail. Surveys and interviews generated other important and key results for the business as the location of the ice cream shop, media to publicize the company; where Facebook leads the market as a means of information for respondents and also gives other industry characteristics. The overall marketing trategy is differentiation therefore the pricing strategy used is fixing differentiation which consists in pay a high price and in the third year another skimming strategy that consists in reduce the price of the product will be implemented. In the financial analysis the project objective is to cover the costs incurred, in addition the company has a positive NPV of USD 3.135,17 and an IRR of 15% positive figures indicating that the project is feasible |
| URI : | http://dspace.udla.edu.ec/handle/33000/5860 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-139.pdf | 1,25 MB | Adobe PDF |  Visualizar/Abrir |
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