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http://dspace.udla.edu.ec/handle/33000/5754| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la creación de un beauty bar enfocado a extensiones de cabello |
| Autor : | Cañar Alvarado, Stephanie Denise |
| Tutor : | Erazo Orrego, Tamara Denise |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;INVESTIGACIÓN DE MERCADOS;PRESTACIÓN DE SERVICIOS;SALONES DE BELLEZA;EXTENSIONES DE CABELLO |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Cañar Alvarado, S. D. (2016). Plan de negocio para la creación de un beauty bar enfocado a extensiones de cabello (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Beauty Bar es una tienda concepto la cual innovará la experiencia de compra para las extensiones de cabello a través del servicio al cliente, ambientación, ubicación y variedad de productos… |
| Descripción : | Beauty Bar is a concept store which will innovate the shopping experience for hair extensions through customer service, ambience, location and variety of products. The female is constantly looking for products that help improve their personal image and in turn seek to reinvent herself through her hair, for this reason throughout the business plan viability and acceptance for the creation of Beauty Bar was examined. The target market are women ranging in age from 15 to 64 years, therefore it was considered to have a wide range of products intended to meet different needs. Additionally a marketing plan based on communication trends of the various segments in order to encourage the purchase of hair extensions was established. The correct use of commercial spaces through visual merchandising serves as an instrument for generating sales, because it attracts the curiosity of the customer to the brand and the product. Because of this design it was thought business premises so that generate value in the product. To achieve an increase in sales specific objectives which are based on covering different distribution channels and reach grant was established franchises. Based on the financial analysis taxes decreased the margin desired profitability, despite the results obtained shows that it is feasible to create the project by obtaining an internal rate of return (IRR) of 59% based on an NPV in perpetuity $ 109.356,54. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5754 |
| Aparece en las colecciones: | Ingeniería en Marketing |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIM-2016-30.pdf | 2,98 MB | Adobe PDF |  Visualizar/Abrir |
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