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http://dspace.udla.edu.ec/handle/33000/5619| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y comercialización de lencería ecológica femenina en la ciudad de Quito |
| Autor : | Donoso Ríos, Juan Manuel |
| Tutor : | Torres Núñez, Juan Carlos |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;INDUSTRIA TEXTIL;ECOMODA;QUITO-ECUADOR |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Donoso Ríos, J. M. (2016). Plan de negocios para la producción y comercialización de lencería ecológica femenina en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Este proyecto nació por la necesidad de crear o establecer un tipo de negocio en donde se permita impulsar el uso de lencería ecológica panty y brasier el mismo que ofrecerá al consumidor un mejor producto para su piel, ya que será fabricado con algodón orgánico... |
| Descripción : | This project was derived from the need to create or establish a type of business in which the use of eco lingerie (panty and brasier) is encouraged. This business will offer the consumer a better product for their skin, as it will be made from organic cotton. As this is an ecological company, it will not have a negative impact on the environment and will create a strategic relationship between customer and company, attracting more customers and increasing profits. Most lingerie consumers would be willing to use this type of lingerie not only for the environment, but also for the positive effects it will have on their body. The target market will be young and older women with a socioeconomic level A, B and C + of the city of Quito, the local store will be located in a mall while production factory will be located in the middle of the world. The chosen name is Encanto, which references glamor styles and fine garments. The strategic plan will be to highlight the competitive advantages and key factors. Through the marketing plan, we will be able to meet the stated objectives of the company. The initial investment will be USD 232,639.88, of which 40% will be financed, while the remaining 60% will be a capital contribution. The investment will be used for silver investments, property and equipment, intangibles, inventories and cash expenses. Sales, purchasing, operating expenses, and financial statements reflect a five year projection. Finally, the NPV of the company is based on a five years projection, which amounts to USD 9.082,98, while the IRR (internal rate of return) is 20.29%. Based on the data collected, we can conclude that the project is financially sustainable. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5619 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-86.pdf | 951,07 kB | Adobe PDF |  Visualizar/Abrir |
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