Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/3166| Tipo de material : | masterThesis |
| Título : | Diseño de un plan estratégico de comunicación para el fortalecimiento de la imagen del Gobierno Autónomo Descentralizado Municipal del cantón Pujilí (G.A.D.M.P.) ante sus audiencias internas y externas |
| Autor : | Jiménez López, Xavier Santiago |
| Tutor : | Monteverde Sevilla, María Belén |
| Palabras clave : | ESTRUCTURA DEL GOBIERNO;MISIÓN GADMP;RELACIONES PÚBLICAS;DISEÑO CORPORATIVO |
| Fecha de publicación : | 2014 |
| Editorial : | Quito: Universidad de las Américas, 2014 |
| Citación : | Jiménez López, X. S. (2014). Diseño de un plan estratégico de comunicación para el fortalecimiento de la imagen del Gobierno Autónomo Descentralizado Municipal del cantón Pujilí (G.A.D.M.P.) ante sus audiencias internas y externas (Tesis de maestría). Universidad de las Américas, Quito. |
| Resumen : | El proyecto Diseño de un plan estratégico de comunicación para el fortalecimiento de la imagen del Gobierno Autónomo Descentralizado Municipal del cantón Pujilí... |
| Descripción : | The project, design of a strategic communication plan to strengthen the image of the Autonomous Government Decentralized Municipal Pujilí (GADMP) to their internal and external audiences he focused on managing in a clear, objective and strategic communication of this institution applying various contents analyzed in the Master in Communication at the University of the Americas. The investigation was long and deep, we attempted to understand, analyze and recommend the most appropriate solutions to the problems facing the municipality, taking into account changing conditions, social, political and economic solutions. All municipal issues were studied to recommend the adoption of techniques rationalized and business management, he observed, he spoke to different audiences, their needs are heard, several procedures and a wide range of operations, systematic, streamlined and efficient were used, to the knowledge of reality, to formulate the problem and propose alternative solutions viable. Then we planned detailed and professionally, every action to facilitate the coordination of decisions, highlight the organizational objectives, design procedures and methods of operation to improve the work system. Objectives aimed at were raised: "Structuring the strategic communication plan, in order to enhance the image of the Municipality of Pujilí" and reorganize its communication process. The feasibility study and project feasibility was conducted defined developed and applied the relevant tools for self-analysis Image, and then build the future model that represents and synthesizes the people Pujilense and municipal authorities, and printed in everyone's mind, achieving greater presence and visibility. The role of public relations, marketing and advertising in the various departments of the municipality was synthesized, and practical actions to be performed are determined: Restructure the Institutional Strategic Plan. Restructure Identity Manual. Update the Strategic Communication Plan. Restructure the Department of Communication and Information. Update the website and other Tics put to universal services. Prioritize management with immediate hearings GADMP. |
| URI : | http://dspace.udla.edu.ec/handle/33000/3166 |
| Aparece en las colecciones: | Maestría en Dirección de Comunicación Empresarial e Institucional |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TMDCEI-2014-29.pdf | 4,46 MB | Adobe PDF | Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
