Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/3150
Tipo de material : bachelorThesis
Título : Análisis de mercado para la exportación de turismo ecológico en playas manabitas dirigido al mercado de Estados Unidos
Autor : Mayorga Navas, María Belén
Tutor : Zabala Andrade, Juan Carlos
Palabras clave : ANÁLISIS DE MERCADO;INVESTIGACIÓN DE MERCADO;ECOTURISMO
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Mayorga Navas, María Belén (2012). Análisis de mercado para la exportación de turismo ecológico en playas manabitas dirigido al mercado de Estados Unidos. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 123 p.
Resumen : The main objective of this research is to determine the feasibility of exploiting ecotourism services in the Manabí beaches for United States market. The target market was analyzed by its preferences throughout surveys conducted by the Ministerio de Turismo del Ecuador to tourists that visited Ecuador. Additional information was gathered through American and worldwide agencies on the web. Afterwards the Manabí ecotourism service was compared against its most relevant competitors such as Costa Rica, Colombia, Peru and Mexico. As a result it was concluded that the Manabí beaches have the demanded features by the U.S. customer but due to the lack of diffusion these are not known internationally.
Descripción : The main objective of this research is to determine the feasibility of exploiting ecotourism services in the Manabí beaches for United States market. The target market was analyzed by its preferences throughout surveys conducted by the Ministerio de Turismo del Ecuador to tourists that visited Ecuador. Additional information was gathered through American and worldwide agencies on the web. Afterwards the Manabí ecotourism service was compared against its most relevant competitors such as Costa Rica, Colombia, Peru and Mexico. As a result it was concluded that the Manabí beaches have the demanded features by the U.S. customer but due to the lack of diffusion these are not known internationally.
URI : http://dspace.udla.edu.ec/handle/33000/3150
Aparece en las colecciones: Licenciatura en Ciencias Económicas y Administrativas Mención Negocios Internacionales

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
UDLA-EC-TLNI-2012-2(S).pdfTESIS A TEXTO COMPLETO15,86 MBAdobe PDFVista previa
Visualizar/Abrir


Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons Creative Commons