Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/2168
Tipo de material : bachelorThesis
Título : Plan de mejoramiento para la constructora Sweet Home
Autor : Repetto Reyes, Carla
Tutor : Aguirre Idrovo, Renzo Xavier
Palabras clave : AUDITORÍA;FILOSOFÍA CORPORATIVA;FACTOR INTERNO;PERFIL COMPETITIVO
Fecha de publicación : 2014
Editorial : Quito: Universidad de las Américas, 2014.
Citación : Repetto Reyes, Carla (2014). Plan de mejoramiento para la constructora Sweet Home. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 135 p.
Resumen : El presente plan de mejoramiento fue elaborado para direccionar el desempeño de la empresa Sweet Home, la misma que construye conjuntos residenciales en la ciudad de Quito desde el año 2011. Se empleo el análisis PEST y la Cinco Fuerzas de Porter para determinar los factores que pueden afectar a la industria en que se desarrolla la empresa. También se realizo una auditoria interna que evaluó cada una de las actividades de la cadena de valor. Este estudio permitió identificar las fortalezas, oportunidades, debilidades y amenazas de la empresa...
Descripción : The present strategic plan was made to direct and improve the performance of Sweet Home, which builds houses in Quito since 2011. The analyzer instruments PEST and Porters Five Forces were used to determinate the factors that could affect construction industry. Also an internal audit was made to evaluate each activity of the value chain. All this allowed to identify the strengths, opportunities, weaknesses, and threats of the company. The matrixes SWOT, EFI, EFE, IE, Competitive Profile and the Great Strategy were used to formulate strategies that help to lower the weaknesses, to employ strengths to take advantage of the opportunities and to offset the threats that affect the company. Annual objectives pointing to accomplish the long term objective were set, in order to achieve these objectives, the most suitable strategies, from the ones formulated on the previous stage, were selected and the tactics explaining how to put them into practice were established. Furthermore, a Balance Score Card was developed to measure the performance of the company and the progress on achieving its objectives. Finally, a finance analysis was executed allowing to have a projected vision of the company in terms of money. This study revealed that Sweet Home will improve its efficiency increasing the shareholders profits
URI : http://dspace.udla.edu.ec/handle/33000/2168
Aparece en las colecciones: Ingeniería Comercial

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