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Tipo de material : bachelorThesis
Título : Plan de negocios para producción y comercialización de pan de quinua orgánico ultra congelado para exportación
Autor : Muñoz Gandara, Paulina Andrea
Endara Falconí, Jimy André
Tutor : Eraso Cisneros, Byron Enrique
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Muñoz Gandara, P. A.; Endara Falconí, J. A. (2012). Plan de negocios para producción y comercialización de pan de quinua orgánico ultra congelado para exportación (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : La empresa será la encargada de producir y comercializar este producto en mercados internacionales, empezando por el mercado francés...
Descripción : Baguette was founded like a joint-stock company 30 years ago in Quito. Actually, Baguette is positioned on the local market and possesses a specific target market. In the production area it has special machinery which freezes the bread, nevertheless this one is sub used nowadays. The main objective of this business project is to constitute a company, named Kinwa, under the legal structure of Company in Accounts of Participation; it will work with Baguette through an operative rental contract, which will allow the company to use the ultra frozen machinery for the production of organic quinoa bread. The company will be in charge of producing and commercializing this product on international markets, beginning with the French market. Every day, the worldwide consumption trends incline more towards natural products, like the organic ones. Nowadays, the market offers a variety of organic products, especially in the area of food and drinks. A 100 % organic product or any product elaborated with organic inputs guarantees that the same one was elaborated without chemists' intervention. Kinwa (this term means “quinoa” in Quechua language) uses the quinoa with other organic products for the production of a rustic type of bread, rich in its nutritional composition and of an excellent quality. This bread is submitted to a process of ultra freezing that guarantees his innocuousness during the export process up to the moment of its arrival to final consumers. The company has chosen as its first market France, not only for their bread culture, also for the importance and the value that these consumers grants to organic products, in addition they appreciates the stamps of Quality, Origin and Fair trade.
URI : http://dspace.udla.edu.ec/handle/33000/1661
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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