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Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de un fondue bar en la ciudad de Quito
Autor : Cepeda Acosta, Ana Lorena
Macas Galarza, Aylin Salomé
Tutor : Garzón Peñaherrera, Geovany Alfredo
Fecha de publicación : 2013
Editorial : Quito: Universidad de las Américas, 2013.
Citación : Cepeda Acosta, A. L.; Macas Galarza, A. S. (2013). Plan de negocios para la creación de un fondue bar en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocios para la creación de un Fondue Bar en la ciudad de Quito, tiene como objetivo identificar el nivel de aceptación que tendría la implementación de un fondue bar en dicha área…
Descripción : The present business plan for the creation of a Fondue-Bar in the city of Quito, aims to identify the level of acceptance that would implement a fondue bar in this area. The idea was born out of the need to create a unique experience in the gastronomic and musical area thanks to the new trends that people seek in their tastes when choosing a place of relaxation and fun. The methodology used for data analysis was based primarily on the use of surveys, interviews and focus groups, aimed primarily at industry influencers, which thus allowed the authors to know the degree of acceptance of the idea and products business as well as the service that will be offered. From the results shown by the market investigation done, proceeds to execute the launch of Sel Doux Fondue -Bar as it reflects a high level of acceptance to be an entertainment center in which people seek to obtain different experiences according to their personality, age and social status. Next it develops the image and the concept that the project intends to convey to its customers by purely focusing on the emotions they seek, as well as the operation of the fondue-bar (cost of production). Then it exposed a financial study that explains the distribution of capital (own and external sources) without neglecting the feasibility of the project, and finally presents the conclusions and recommendations that have been reached once finalized the work of the business plan.
URI : http://dspace.udla.edu.ec/handle/33000/1568
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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