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http://dspace.udla.edu.ec/handle/33000/1427| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la comercialización de productos confites elaborados en base a sustitutos del azúcar en la ciudad de Quito |
| Autor : | Quinteros Savinovich, Andrés Fernando |
| Tutor : | Guevara Llanos, Pahola del Carmen |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;DULCES;QUITO-ECUADOR |
| Fecha de publicación : | 2014 |
| Editorial : | Quito: Universidad de las Américas, 2014. |
| Citación : | Quinteros Savinovich, A. F. (2014). Plan de negocios para la comercialización de productos confites elaborados en base a sustitutos del azúcar en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente trabajo consiste en elaborar un plan de negocios para el desarrollo de una empresa comercializadora de alimentos preparados fabricados en base a sustitutos del azúcar en la ciudad de Quito... |
| Descripción : | The present work is to design a business plan for the development of a distributor company of prepared foods made based on sugar substitutes in the city of Quito. With the purpose of determine the viability of the project; environment variables are analyzed in order to identify potential opportunities and threats. The project involves the distribution and importations of sweet products such as chocolates, biscuits, gum, candy and jellies that are made without sugar and contain the adequate nutritional factor for people who have restricted consumption of sugar such as diabetics, hypertensive, obese and for people that have tendency to take care of their health through diet, however the project will emphasize in people on a medium and medium-low socio-economic sectors. After analyzing the macro environment variables, it was determined that the business project is in an attractive environment, for the main reason that the influencing factors such as local income levels, growth of medium and mediumlow economic sectors, and the growth of the industry show favorable data. By the market research achievements it was able to determine that sales could be developed in places like conventional stores, as they are the accessible places and ensure the available of the product whenever it is demanded. On the other hand it was determined that marketing and awareness campaigns are essential to project success, essentially because those strategies will increase the probability of generating more sales. The forecast of the flows of the project was held at 5 years, counting with the industry data the weighted average cost of capital resulted in 14,49%. Consequently it was determined that the project will have a positive NPV of 286 238,22 and an IRR of 58% in the expected scenario leverage. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1427 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2014-38.pdf | TESIS A TEXTO COMPLETO | 6,79 MB | Adobe PDF |  Visualizar/Abrir |
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