Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/1394
Tipo de material : bachelorThesis
Título : Plan de negocios para la comercialización de productos cosméticos masculinos y promoción de la marca Rytier en Ecuador
Autor : Castillo Escobar, Carolina Liseth
Moreno Villacrés, Francisco Xavier
Tutor : Rivadeneira Vallejo, Noé Milton
Fecha de publicación : 2009
Editorial : Quito: Universidad de las Américas, 2009.
Citación : Castillo Escobar, C. L.; Moreno Villacrés, F. X. (2009). Plan de negocios para la comercialización de productos cosméticos masculinos y promoción de la marca Rytier en Ecuador (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : A nivel mundial las ventas de cosméticos masculinos crecen al doble que las ventas de cosméticos femeninos. En Ecuador, el mercado de cosméticos para hombres ha creído en los últimos 10 años hasta representar 52.5 millones de dólares de los 350 millones que vende la industria cosmética…
Descripción : At wor1d-wide level, the sales growth of men's cosmetics doubles the one of women's cosmetics. In Ecuador, the men's cosmetics market has grown in the last 10 years until representing $52.5 million of the $350 million dollars that the cosmetic industry sells in the country. Rytier Cosmetics S.A introduces into the cosmetic maJ1(et a kit of products for men's body and tace skin careo The potential customers from the objective market are urban men classified into the upper-middle and upper dass, whose age is around 18 and 49 years. The opportunity for the development of the business lies in the non-existence of companies that are cornpletely devoted to satisfying the needs of men about skin careo Rytier Cosmetics sells its products using a mixed distribution channel with two components: retail selling through islands located in malls and online selling, and direct selling with its networks of representatives that use one lo one demonstrations in spas and aesthetics centers in different cities of Ecuador. Rytier's competitive advantage is the customer approach by offering a pre-sale service with customized attention from cosmetology experts and cuslomer relationship management strategies as post-sale service. The initial investrnent for the project is US $627 783. 02 dollars financed with 60% equity and 40% debt Too Net Present Value of the project in the expected scenario is US $6 246126.70 and the Internal Rate of Retum reaches 237% with a discount rate of 18.23%. The project lite has been estimated to be 5 years..
URI : http://dspace.udla.edu.ec/handle/33000/1394
Aparece en las colecciones: Ingeniería Comercial

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