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http://dspace.udla.edu.ec/handle/33000/12963| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la producción y exportación de un mix nutritivo de alcaparras con chochos y vegetales en conserva hacia España |
| Autor : | Montero Poveda, María Camila |
| Tutor : | Nájera Acuña, Santiago Nicolás |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;INDUSTRIA ALIMENTARIA;EXPORTACIONES |
| Fecha de publicación : | 2020 |
| Editorial : | Quito: Universidad de las Américas, 2020 |
| Citación : | Montero, M. (2020). Plan de negocio para la producción y exportación de un mix nutritivo de alcaparras con chochos y vegetales en conserva hacia España (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Agave, es una empresa dedicada a la producción y exportación de un mix nutritivo de alcaparras, con chochos y vegetales en conserva hacia España... |
| Descripción : | Agave, is a company dedicated to the production and export of a mix of capers, with chochos and canned vegetables to Spain. This product is mainly aimed at people who take care of their health, exercise, maintain an active social life and show a preference for healthy ready-to-eat foods. In order to determine the conditions of the environment, a PEST and PORTER analysis was developed in which the most important opportunities and threats that have an impact on the development of the business were determined. Through the application of the EFE matrix (evaluation matrix of external factors), it was determined that the company efficiently takes advantage of the present opportunities and minimizes its threats. In addition, qualitative and quantitative market research was carried out to determine the level of product acceptance and market factors relevant to the development of the marketing plan. Consequently, the fair price for the product was determined to be EUR 2,75 (USD 3,05). In addition, the most suitable distribution channel for marketing it is a short indirect channel through supermarkets. As for the organizational structure of the company, it’s a simple structure. It is made up of six collaborators in charge of the administrative process and production of the caper mix, with chochos and canned vegetables. The product has characteristics that sets it apart, such as high nutritional content of protein, fiber and vitamins, pleasant taste and ease of consumption. Finally, in the financial evaluation a NPV of approximately 12 thousand dollars was obtained and an IRR of 14.99 percent corresponding to the project's flow evaluation. As for the investor's flow, the NPV is approximately 10 thousand dollars and the IRR is 15.77 percent. In conclusion, the analysis has revealed that this proposal is affordable. |
| URI : | http://dspace.udla.edu.ec/handle/33000/12963 |
| Aparece en las colecciones: | Licenciatura en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TLNIN-2020-27.pdf | 2,49 MB | Adobe PDF | Visualizar/Abrir |
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