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http://dspace.udla.edu.ec/handle/33000/12655| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa dedicada a la fabricación de sorbetes de caña guadúa en Quito y su exportación a Barcelona-España |
| Autor : | Angarita Arroyo, Adrián Augusto |
| Tutor : | Lazo Sandoval, Laura Belem |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;MATERIALES BIODEGRADABLES;CAÑA GUADÚA;SORBETES;EXPORTACIONES;ESPAÑA |
| Fecha de publicación : | 2020 |
| Editorial : | Quito: Universidad de las Américas, 2020 |
| Citación : | Angarita, A. (2020). Plan de negocios para la creación de una empresa dedicada a la fabricación de sorbetes de caña guadúa en Quito y su exportación a Barcelona-España (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios presenta la factibilidad de la creación de una empresa productora de sorbetes de caña guadua en Quito y su posterior exportación a Barcelona, España... |
| Descripción : | This business plan presents the feasibility of creating a guadua cane sorbet company in Quito and its subsequent export to Barcelona, Spain. An external analysis of the industry, PEST, and the Porter Five Forces Model was conducted to determine business opportunities and threats. Market research was also developed: qualitative for experts in the production and trade of organic products, and quantitative for end consumers to find out trends and hobbies of the target market. In the same way, a marketing plan was proposed to define the strategies for entering and marketing the Spanish market, through the Marketing Mix (product, price, place and promotion). The business opportunity proposal focuses on guadúa cane, a raw material for sorbets; presenting to the Spanish organic industry, organic and eco-friendly straws. On the other hand, the business presents opportunities thanks to the Ecuador-European Union Multiparty Trade Agreement that allows the export of goods under a system of preferences; and also thanks to the European Parliament's ban on single-use plastics in Europe. On the other hand, the corporate philosophy was decided where the company "Q'umir" is established as a Limited Company, it will have 6 employees for its optimal operation. Finally, a financial analysis was carried out to verify the economic viability of the project with the help of the NPV and IRR methodology, which resulted in positive data that support the profitability and viability of the Business plan. |
| URI : | http://dspace.udla.edu.ec/handle/33000/12655 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2020-12.pdf | 1,81 MB | Adobe PDF | Visualizar/Abrir |
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