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Tipo de material : bachelorThesis
Título : Plan de negocios para la implementación de una residencia universitaria ubicada en el sector del nuevo campus de la UDLA
Autor : Rodríguez Vasconez, Fernando David
Tutor : Rivadeneira Vallejo, Noé Milton
Palabras clave : INGENIERÍA COMERCIAL;PLAN DE NEGOCIO;COMERCIALIZACIÓN;MERCADO
Fecha de publicación : 2009
Editorial : Quito: Universidad de las Américas, 2009.
Citación : Rodríguez Vasconez, Fernando David (2009) Plan de negocios para la implementación de una residencia universitaria ubicada en el sector del nuevo campus de la UDLA. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 116 p.
Resumen : La implementación de una Residencia Universitaria ubicada en el sector del nuevo campus de la Universidad de las Américas, es una idea muy atractiva. Parte de la necesidad de los estudiantes de provincia, que migran para realizar sus estudios universitarios en Quito y la dificultad de vivir conformemente. Para examinar al entorno se han reconocido los factores externos más relevantes del proyecto, los mismos que dieron lugar a las oportunidades y amenazas del mismo. Se analizaron las barreras de entrada y de salida, así como las fuerzas competitivas de Porter...
Descripción : The implementation of a University Residence, situated in the area of the new campus of the University of the Americas, is a very attractive idea and it comes as a solution for the needs of the students from different provinces, which migrate to study at the university in Quito, and the difficulty they face to live in the city. To examine the environment, the most important factors of the project have been recognized and they led to the opportunities and threats thereof. The entry and exit barriers were analyzed, as well as the competitive forces of Porter To legitimize the hypothesis made at the beginning, a market research was carried out, which cleared the qualitative and quantitative results. The data and information obtained were processed and analyzed to conclude whether there is a business opportunity. For the implementation of the business, a strategic plan was developed where the mission and vision, the values and philosophy, the objectives and strategies were established. Jointly, the organizational structure was established according to the ideal of the company and its size. Subsequently, a marketing plan was carried out, where, the current situation of the company was analyzed; targets of profitability, loyalty, customer satisfaction, positioning, and strategies to be used, were established. Consequently, a budget was developed as a backup. Finally, a financial plan was suggested and calculated to determine the suitability of the project. In the analysis two contexts were considered: leverage and no leverage; and three scenarios: pessimistic, optimistic and expected. The opportunity cost was calculated and the project's feasibility was deduced in terms of IRR and NPV, concluding that the project is viable
URI : http://dspace.udla.edu.ec/handle/33000/1253
Aparece en las colecciones: Ingeniería Comercial

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