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http://dspace.udla.edu.ec/handle/33000/11396| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la fabricación de una crema corporal natural elaborada con manteca de cacao ecuatoriano para su exportación a Ontario-Canadá |
| Autor : | Garnica Chiriboga, Dayanne Menlanie |
| Tutor : | Ordóñez Carrera, María Alexandra |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;INDUSTRIA DE LA BELLEZA;PRODUCTOS PARA EL CUIDADO PERSONAL;CREMAS CORPORALES;GRASAS VEGETALES;MANTECA DE CACAO;EXPORTACIONES;CANADÁ |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Garnica Chiriboga, D. M. (2019). Plan de negocio para la fabricación de una crema corporal natural elaborada con manteca de cacao ecuatoriano para su exportación a Ontario-Canadá. (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La demanda hacia productos cosméticos orgánicos sustentables, también conocidos como bio cosméticos, es cada vez mayor en Canadá Pro Ecuador, 2017... |
| Descripción : | Demand for sustainable organic cosmetic products, also known as bio-cosmetics, is increasing in Canada (Pro Ecuador, 2017). The tendency to consume such products is due to people having become more environmentally conscious and have realized how harmful the use of traditional cosmetic products can be to their skin. As Ecuador recognized worldwide as the best cocoa producer, the idea of creating a company to deal with the production and export of a natural body cream made with Ecuadorian cocoa butter to Canada was born. Responsible processes involving working with organic suppliers, using organic ingredients and packaging that can be recycled will be used for the production of this cream. For this reason, the present work has the main objective of developing a business plan to determine the feasibility of creating a producer and exporter of natural body creams made with Ecuadorian cocoa butter in Ontario, Canada. Macro and micro environment analyses were carried out in order to determine the possible opportunities present for this project. On the other hand, qualitative and quantitative market research was carried out, with the aim of determining the tastes and preferences of potential customers. Through the methodologies mentioned above, positive results were obtained with respect to the acceptance of natural body cream in the Canadian market. Likewise, based on the results obtained, marketing strategies were formulated to position the product offered to the customer. Finally, a financial plan is made with a 5-year projection, with an initial investment of $55,504.36. As a result, a positive net present value of $62,362.71 and an internal return rate of 47.57 percentage is obtained, making the project viable. |
| URI : | http://dspace.udla.edu.ec/handle/33000/11396 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2019-57.pdf | 4,13 MB | Adobe PDF | Visualizar/Abrir |
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