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http://dspace.udla.edu.ec/handle/33000/10800| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la elaboración y comercialización de una bebida nutricional a base de arándano azul importado desde México y cedrón |
| Autor : | López Vargas, Melanie Michelle |
| Tutor : | Centeno Liger, Christian David |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;BEBIDAS SALUDABLES;CEDRÓN;SUPLEMENTOS ALIMENTARIOS;IMPORTACIONES;MÉXICO;ARÁNDANO |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | López Vargas, M. M. (2019). Plan de negocios para la elaboración y comercialización de una bebida nutricional a base de arándano azul importado desde México y cedrón (Tesis de pregrado). Universidad de las Américas, Quito |
| Resumen : | El presente plan de negocios se desarrolló con el objetivo de determinar la viabilidad de establecer en Quito, una empresa dedicada a la elaboración y comercialización de una bebida nutricional de arándano azul importado desde México y cedrón... |
| Descripción : | The present business plan was developed with the objective of determining the viability of establishing in Quito, a company dedicated to the elaboration and commercialization of a nutritional blueberry drink imported from Mexico and cedrón. For which, an external and internal analysis was carried out that allowed to know the opportunities and threats that the possible business faces. In addition, with the analysis of the client it was possible to determine that there is an acceptance of 96.08 percent for the launch of the drink in the market, together with some recommendations that were taken into account for the development of the marketing plan. For these and other reasons, it was identified that there is a business opportunity to undertake the idea. In this way, differentiation was determined as a general strategy, which seeks to position the product as unique and with a higher price. Thus, the marketing plan defined the drink with a commercial name of Free Blue, for which strategies and activities were developed to boost its added value. On the other hand, the operations plan showed that import and production are key processes for the business. This allowed determining the capacity to be installed to meet the demand and the initial investment required. The financial plan reflected that the income statement presents net income from the first year, which allows the business to be financially self-sustaining, without injecting capital throughout the project. In addition, it was determined that the capital structure is 50 percent owned and 50 percent with bank credit. Regarding the evaluation criteria, NPV values of USD 1,160,565.22 were obtained for the project and USD 1,024,077.49 for the investor, and with an IRR of 57 percent and 93 percent respectively. Finally, the financial indicators indicate that the project is viable and that it is recommended to undertake it. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10800 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2019-37.pdf | 1,93 MB | Adobe PDF | Visualizar/Abrir |
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