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http://dspace.udla.edu.ec/handle/33000/10799| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la fabricación y exportación de indumentaria para andinismo a base de lana de alpaca hacia Alemania |
| Autor : | Galárraga Carrillo, Diego Remigio |
| Tutor : | Sandoval Lazo, Laura Belem |
| Palabras clave : | INDUSTRIA TEXTIL;ROPA DEPORTIVA;FIBRAS TEXTILES;LANA DE ALPACA;EXPORTACIONES;ALEMANIA |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Galárraga Carrillo, D. R. (2019). Plan de negocios para la fabricación y exportación de indumentaria para andinismo a base de lana de alpaca hacia Alemania (Tesis de pregrado). Universidad de las Américas, Quito |
| Resumen : | El presente trabajo tiene como objetivo determinar la factibilidad y viabilidad de exportar sacos de lana de alpaca para andinismo a Alemania, mediante la realización de un estudio de mercado, de la industria y un análisis financiero proyectado a cinco años... |
| Descripción : | The objective of this paper is to determine the feasibility of exporting alpaca wool sweaters for mountaineering to Germany, by conducting a market study of the industry and a financial analysis projected for five years To begin the investigation, the producers of alpaca wool were located in the provinces of Chimborazo and Bolívar, they had the necessary amount to carry out the project thanks to the increase of these camelids in recent years (an approximate growth of 25 percent). However, the population of alpacas in our country is still much lower than in Peru (3.8 million, 87percent of the world population), while in Ecuador the approximate population of alpacas is around 7,000. With the market research carried out in Germany, it was possible to determine the customer's consumption patterns, market trends and main competitors in the market, many of them with products made with synthetic fiber. Regarding the interviews carried out with experts, it was determined with what type of fiber you can work so that the sweater is light and maintains the same properties as a synthetic sweater, that is, breathable, lightweight and that retains heat. The financial evaluation resulted in the product being viable and profitable, even so, maintaining the price and the fixed prices for five years, as established in the contract with the distributor in Germany. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10799 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2019-36.pdf | 2,25 MB | Adobe PDF | Visualizar/Abrir |
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