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http://dspace.udla.edu.ec/handle/33000/10729| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la exportación de artesanías de barro provenientes de Pujilí - Ecuador a Toronto - Canadá |
| Autor : | Moreno Rodas, Cinthya Yessenia |
| Tutor : | Lascano Lozada, Diana Carolina |
| Palabras clave : | ARTESANÍA;MODELADO EN BARRO;COTOPAXI-ECUADOR;EXPORTACIONES;CANADÁ |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Moreno Rodas, C. Y. (2019). Plan de negocios para la exportación de artesanías de barro provenientes de Pujilí - Ecuador a Toronto - Canadá (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El plan de negocios para la creación de “Histo Crafts”, ubicado en el cantón Pujilí que exporta artesanías de barro provenientes de ese territorio, con el factor diferenciador de hacer conocer al consumidor la historia detrás de la artesanía mediante códigos QR y vídeos, hacia Toronto Canadá, tiene como objetivo principal verificar la existencia de una viabilidad financiera y comercial del negocio... |
| Descripción : | The business plan for the creation of “Histo Crafts”, localized in the canton of Pujilí that will export clay handicrafts, which has its differentiation by offering to the consumer the option of know the history behind the product through videos, to Toronto, Canada, has as principal objective to check the existence of a commercial and financial viability. Furthermore, with the setting up of this business it will satisfy the Toronto citizens’ necessity of buying this kind of handicfrats in their same city. In order to achieve these objectives, PEST and PORTER analysis were used and both of them demonstrated the existence of opportunities, for the creation of this business. Through the costumer analysis, based in qualitative and quantitative research, the level of acceptance in the potential costumers was determined, and also their behavior and characteristics. After proving the business opportunity, a marketing plan was developed. It counts with a value proposal and a marketing mix sustainable at least for five years. Additionally, it is intended to raise a suitable business philosophy, and an organizational structure according with the type and size of business, the necessary processes for the company’s operation and value chain were detailed. A comparison with companies of the same industry was also made. In addition, a five financial projection proved the financial viability; ascertaining the objectives of the project. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10729 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2019-17.pdf | 2,29 MB | Adobe PDF | Visualizar/Abrir |
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