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Tipo de material : masterThesis
Título : Plan de negocios para la creación de un restaurante especializado en sopas ramen, en la ciudad de Quito
Autor : Maldonado Mena, Ana Carolina
Tutor : Vaca Hinojosa, Luis Antonio
Palabras clave : PLANEACIÓN EMPRESARIAL;EMPRESAS, INDUSTRIAS Y SERVICIOS;INDUSTRIA ALIMENTICIA;SECTOR SERVICIOS;SERVICIOS GASTRONÓMICOS;RESTAURANTES;SOPAS RAMEN;QUITO-ECUADOR
Fecha de publicación : 2017
Editorial : Quito: Universidad de las Américas, 2017
Citación : Maldonado Mena, A. C. (2017). Plan de negocios para la creación de un restaurante especializado en sopas ramen, en la ciudad de Quito (Tesis de maestría). Universidad de las Américas, Quito.
Resumen : El presente trabajo de titulación plantea una propuesta de modelo de negocio para la creación de un restaurante especializado en sopas japonesas conocidas como Ramen en la ciudad de Quito, producto novedoso que genera interés y aceptación, pero que no cuenta con una oferta suficiente en el mercado local...
Descripción : This final degree project proposes a business plan based on the creation of a specialized themed restaurant with the unique characteristic of offering ramen soups within the city of Quito. This product in unique and considered a novelty by the targeted segment, but as of now does not have a sufficient offer within the local market. Through a careful analysis of the environment and it is supply and demand, we have obtained valuable information to be able to create business strategies that go accordingly to the type of business proposed, that are detrimental to the outcome of this project. The sources that have been used for this purpose are primary and secondary, citing official sources and data and using research methods such as descriptive investigations, interviews, surveys and field studies. Once all the data was obtained, it was determined that the suitable strategy to develop this project on, was that of Porter is generic differentiation on which, we have based out market strategies such as price, distribution, promotion, communication and product services. Aligning all these factors to the profile of our intended market. This being, millennial is and generation Xers between the ages of 25 and 44 years old that live in Quito, and that belong to a defined socioeconomic segment (A and B). Finally, the financial feasibility analysis for this project was based on projections, cash flows and the calculation of indicators that influence cost, supply and demand and industry perspectives that concluded that this project is viable.
URI : http://dspace.udla.edu.ec/handle/33000/10413
Aparece en las colecciones: Maestría en Administración De Empresas Mención Marketing

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