Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/10122| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y comercialización de un gel limpiador de manos para fumadores en la ciudad de Quito |
| Autor : | Ramírez Marriott, Milton David |
| Tutor : | Caamana Gómez, Diana Margarita |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;PRODUCTOS DE LIMPIEZA;GEL ANTIBACTERIAL;QUITO-ECUADOR |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Ramírez Marriott, M. D. (2018). Plan de negocios para la producción y comercialización de un gel limpiador de manos para fumadores en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El plan de negocios es un documento que sirve de guía para que el emprendedor pueda esquematizar y verificar la viabilidad de su idea de negocio, para cumplir con este fin se realiza el plan de negocios para la producción y comercialización de un gel limpiador de manos enfocado en los fumadores de la ciudad de Quito... |
| Descripción : | The business plan is a document that serves as a guide so that the entrepreneur can outline and verify the viability of their business idea, to accomplish this purpose the business plan for the production and commercialization of a focused hand cleansing gel is made in the smokers of the city of Quito. This business idea was born to satisfy the need of smokers to deodorize and clean their hands after consuming a cigarette. In the aspect of environment analysis, there is valuable information that serves to support the document, as is the case of the technological environment that allows improving and accelerating communication between people and companies that seek to market new products in the market. The analysis of the client allows an approach with potential clients, who provide important information about the price of the gel, which is located at $ 3.25 as the ideal price. Based on this information, the differentiation marketing strategy is constructed to position the product with the name of Cigar-Zero. The type of distribution channel is indirect because there will not be a point of sale, since the product will be delivered to wholesalers and distributors. In the financial aspect, the project requires an initial investment of $ 54,132, which will be used to purchase machinery and equipment and to establish an initial working capital to support the initial operations of the company. The financial valuation determines that the initial investment is recovered in a period of four years and the profitability is between 43% and 57% for the flow of the project and investor respectively.These figures allow us to recommend the execution of this project. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10122 |
| Aparece en las colecciones: | Ingeniería en Marketing |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIM-2018-11.pdf | 1,58 MB | Adobe PDF | Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.