Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/10085| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa dedicada a la producción y comercialización de artículos de madera tallados y pintados a mano ubicado en la ciudad de Quito |
| Autor : | Pachacama Gómez, Carlos Xavier |
| Tutor : | Orbe Cajiao, Federico Alejandro |
| Palabras clave : | INDUSTRIA MANUFACTURERA;ARTESANÍA DE MADERA;QUITO-ECUADOR |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Pachacama Gómez, C. X. (2018). Plan de negocios para la creación de una empresa dedicada a la producción y comercialización de artículos de madera tallados y pintados a mano ubicado en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La modernización en el Ecuador y la constante evolución social ha hecho que las industrias se vean en la obligación de adaptarse a las nuevas tendencias que surgen con el pasar del tiempo... |
| Descripción : | The modernization in Ecuador and the constant social evolution have make that industries have to adapt to the new trends that arise over time. These aspects have influenced the habit of buying of the people, you can take as a clear example collecting objects and decoration in general, whose demand has become dependent on existing consumerism and the world of entertainment. The artisanal industry that belongs to the manufacturing sector plays a very important role in the economy of Ecuador, these have been part of the SMEs and they have a great influence, their contribution is 90% of the total of Ecuadorian companies. The crafts in the country and in general the Ecuadorian products have been discredited due to their poor quality and some factors that affect the acquisition of national products. Because of this, D'tallado is born. The company seeks to satisfy a consumer wanting to acquire unique and innovative products, manufactured with the best available materials and the highest quality standards to achieve a positioning in the Ornaments Market, innovating and being characterized by the production of hand-made items, durable and guaranteed. D'tallado focuses on a target group of men and women from 25 to 65 years of socioeconomic levels A, B, C +, residing in the city of Quito, and whose preferences are focused on the purchase of creative, personalized and modern products, this contributes to the production and commercialization of carved and hand-painted wood articles. The analysis of the customer segment and the financial variables has helped to determine that the project is viable for the market mentioned above. The project is aimed at meeting expectations at the time of purchase. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10085 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2018-70.pdf | 1,44 MB | Adobe PDF | Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.