Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/1316| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la implementación de la empresa Moravia Soluciones Integrales S.A. |
| Autor : | Ochoa Zhingre, Mercy Marilú |
| Tutor : | Herrera Peña, Manuel María |
| Palabras clave : | INDUSTRIA;ADMINISTRACIÓN;MERCADO;COMERCIALIZACIÓN |
| Fecha de publicación : | 2010 |
| Editorial : | Quito: Universidad de las Américas, 2010. |
| Citación : | Ochoa Zhingre, M. M. (2010). Plan de negocios para la implementación de la empresa Moravia Soluciones Integrales S. A. (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La presente tesis consiste en la propuesta de un plan de negocios para la ampliación de la Empresa MORAVIA SOLUCIONES INTEGRALES S.A. Desde el año 1999 la empresa ha venido desarrollándose dentro de la industria gráfica brindando servicios de impresión, marketing y publicidad impresa, logrando un posicionamiento en el mercado en base a calidad, puntualidad y responsabilidad hacia los clientes... |
| Descripción : | This thesis is a proposed business plan for the expansion of the company MORAVIA SOLUCIONES INTEGRALES S.A.Since 1999 the company has been developing within the printing industry providing printing services, marketing and advertising printed, achieving a market position based on quality, punctuality and responsibility to customers. The main objective is to create a product that supports the growth and continuity of the company in the market. As the pre-printed mini roll. The aim is to determine the financial viability of the expansion of the company and through qualitative quantitative research, exploratory, descriptive and Conclusive in a period not exceeding 30 days in the city of Quito. Show that the increased new product line is viable for the organization, increasing its sales and profits. To achieve the above described, data were collected both primary and Secondary. Importantly, the primary data were collected directly in the city of Quito, through surveys and interviews with experts involved in the industry. To provide Accurate information according to the objective and obtain results applicable to reality. Secondary data is collected and published information for purposes other than immediate needs and specific research. This dissertation consists of eight chapters in which various topics were studied by volume scheduled to report to the study. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1316 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2010-28.pdf | TESIS A TEXTO COMPLETO | 3,46 MB | Adobe PDF |  Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
