Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/996
Tipo de material : bachelorThesis
Título : Plan de negocios para la producción, comercialización y distribución de miel, polen y jalea real en el mercado quiteño
Autor : Fajardo Tapia, Lizbeth Trinidad
Tutor : Durán Almeida, Patricio Rafael
Fecha de publicación : 2013
Editorial : Quito: Universidad de las Américas, 2013
Citación : Fajardo Tapia, L. T. (2013). Plan de negocios para la producción, comercialización y distribución de miel, polen y jalea real en el mercado Quiteño (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : De un hobby familiar nace la idea de la producción y comercialización de miel, polen y jalea real; la venta a personas cercanas tuvo una muy buena acogida de los productos y causo una pronta fidelización...
Descripción : From a hobby, the idea of the production and marketing of honey, pollen and royal jelly was born; saling to the people close helped to have a good reception of the products, this caused an early loyalty, these reasons motivate to créate an own company to provide natural products, handmade and good for health with added value to a market not satisfied. When the markets investigation was done, it was found that only 20% of the surveyed population of Quito has basic knowledge on bee products, their uses and benefits, however when the focus group was done and for the sales experience of the author, there is a great opportunity of growth and positioning strategies by offering distinctive products with high added value accompanied by an aggressive promotion campaign, advertising and information due to the proposed products are not positioned in the market and others are not currently available. Marketing is based on direct sale in fairs, conferences, condominiums and housing complexes, sale on line and a place of distribution located in the production plant. There will be key employees who will be trained in direct sales and customer service with plans already established for the optimization of the companys resources. The estimated initial investment will be USD 107.860 to start up the project, under a normal scenario with a leverage level of 61%, with an interest rate of 10.50% the project gets an internal rate of return – IRR of 180.9% and a net present value –VAN of USD 240,122 which shows the financial project viability making the same investment for several proposed products.
URI : http://dspace.udla.edu.ec/handle/33000/996
Aparece en las colecciones: Ingeniería Comercial

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
UDLA-EC-TIC-2013-19.pdfTESIS A TEXTO COMPLETO3,47 MBAdobe PDFVista previa

Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons Creative Commons