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Tipo de material : bachelorThesis
Título : Plan de negocios para la producción y comercialización de complementos nutricionales para la alimentación de ganado vacuno en Pedro Vicente Maldonado
Autor : Chiriboga Gándara, Elena
Tutor : Durán Almeida, Patricio Rafael
Fecha de publicación : 2013
Editorial : Quito: Universidad de las Américas, 2013
Citación : Chiriboga Gándara, E. (2013). Plan de negocios para la producción y comercialización de complementos nutricionales para la alimentación de ganado vacuno en Pedro Vicente Maldonado (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : Según la Asociación Ecuatoriana de Fabricantes de Alimentos Balanceados para Animales AFABA en el Ecuador existen 324 fábricas de balanceado, 44 en la provincia de Pichincha…
Descripción : According to the Ecuadorian Association of Animal-Food Producers AFABA there are 324 factories in Ecuador, 44 located in the province of Pichincha. This project analyzes the viability to start a medium-sized factory in the northwest of Quito. The latest national agricultural census from 2000 indicated that there are approximately 4.5 million head of livestock nationwide, about 120 thousand in the northwest of Quito and Pedro Vicente Maldonado, with an average consumption of 1.5 million sacks of animal food annually. The investment for the project will be of USD 91.000 in fixed assets and USD 125.000 in working capital. The company structure will be light, which is why break-even point will be equivalent to sales of 21.000 sacks (50% of budgeted sales), a small amount compared to market size. The animal food will be comprised of waste from different crops such as palm kernel meal, passion fruit flour, cocoa husks, wheat bran and rice bran, mainly. The recipe can be modified according to the availability of products, subject to the ranges of protein requirements for livestock feed. Production consists in the grinding of raw materials indicated in the recipe and its subsequent pelletizing and packaging, with easy to use machinery. The leading brand in the target market is Tropical Superlechero, from the company Pronaca, with nearly 50% of market share, followed by several smaller brands. The current project seeks a marginal market share of 3%. The discount rate for the project is 26.09%, obtaining a 53.7% IRR for the project without financial leverage and 100.4% with financial leverage. Under the unlevered scenario NPV is USD 128.021, and USD 139.991 under the levered scenario, making it a viable project with attractive returns for investors. From the assessment results, it can be concluded that it is more profitable to fund the project by obtaining credit for the investment.
URI : http://dspace.udla.edu.ec/handle/33000/995
Aparece en las colecciones: Ingeniería Comercial

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