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http://dspace.udla.edu.ec/handle/33000/9855| Tipo de material : | bachelorThesis |
| Título : | Campaña de concientización sobre los estereotipos de género en la publicidad gráfica ecuatoriana |
| Autor : | Rodríguez Freire, Diana Carolina |
| Tutor : | Arano Feigelson, Javier Roberto |
| Palabras clave : | ESTEREOTIPOS SOCIALES;ESTEREOTIPOS DE GÉNERO;PUBLICIDAD ECUATORIANA;PUBLICIDAD GRÁFICA;COMUNICACIÓN DE MASAS |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Rodríguez Freire, D. C. (2018). Campaña de concientización sobre los estereotipos de género en la publicidad gráfica ecuatoriana (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Los estereotipos originalmente eran impresiones “miles de copias” tomadas de un molde de plomo original llamado “patrix” utilizados en imprentas... |
| Descripción : | The stereotypes originally were impressions (thousands of copies) seizures of a mold of original so called lead "patrix" used in presses. The term was captured by the Frenchman, Fermín Didot in the year of 1794. Nowadays this expression is in use for naming the mental models across which the persons face the world to make it more accessible to the own understanding, nevertheless a countless of factors they have taken charge transforming his concept towards the trend reducing everything to the cliche of: " They all are like that " or " They all must be like that " to be socially accepted.” Stereotyping is any more that to generalize “(Cañas, 2013). The stereotypes possess an extraordinary impact in the life of the society, it is for this that across a before realized investigation came near to the conclusion of that: advertising, brands and society are those who have taken charge normalizing the use of stereotypes of kind in massive mass media as: the television, social networks and magazines. The project turns concerning the groups that they accept to see and to consume stereotypes day after day, the idea is not demonize the use of the same ones, but sensitize to whom they are exposed to looking at them every day on the reality that exists behind every stereotyped image that they observe. Across this campaign there is looked that the objective group is conscious that what the advertising communicates not always is a reality of what the company lives or faces, but a stereotype that tries to sell something more than a product or service. |
| URI : | http://dspace.udla.edu.ec/handle/33000/9855 |
| Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2018-08.pdf | 2,28 MB | Adobe PDF | Visualizar/Abrir |
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