Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/948| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la comercialización de muebles modulares y accesorios, implementando tiendas en la ciudad de Quito |
| Autor : | Monge Rodríguez, Ana María |
| Tutor : | Torres Contreras, Diego Patricio |
| Palabras clave : | COMERCIALIZACIÓN;MERCADEO;MARKETING;MERCADO |
| Fecha de publicación : | 2014 |
| Editorial : | Quito: Universidad de las Américas, 2014 |
| Citación : | Monge Rodríguez, A. M. (2014). Plan de negocios para la comercialización de muebles modulares y accesorios, implementando tiendas en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | A partir del auge del sector de la construcción, la limitada oferta de las empresas ya existentes en el mercado, y la influencia de mi familia de arquitectos, nace la idea de crear una empresa dedicada a la comercialización de muebles modulares para cocina... |
| Descripción : | From the booming construction sector, a short market supply, and the influence of my family, emerges the idea of creating a company dedicated to retailing modular kitchen furniture. 4M seeks to provide their customer a great shopping experience marked by the quality of its products and a distinguished customer service based on punctuality and strict commitment to deliver what it offers. The market target is the upper income families, those who are owners of their house or are acquiring it. The strategy that makes 4M a different company is based on the slogan: "Your kitchen in 10 days" a service currently not available in the market. This strategy is supported by technology, responsiveness and efficient internal processes, which allow meeting all objectives. Regarding the product, three types of kitchens have been identified based on their size. An estimate of sales and revenue for each type of kitchen is the following: Kitchens type 1 - Expected to account a 20% of sales, at a price of USD 1,000.00 Kitchens type 2 - Correspond to 30% of the projected sales at a price of USD 1,584.80 Kitchens type 3 - Estimated to form 50% of sales at a price of USD 2,728.00 With this projection, the company will be able to supply a demand of 227 families per year, which requires opening a store with staff for serving customers. An investment of USD 96,787.50 is needed, where the main representative item is working capital. The investment consists of private equity by 40% and leveraged capital by 60%. This investment will get to its equilibrium point after the first eleven months, selling 209 kitchens. To meet customer offerings a working team is required, a team committed to the company with achievement orientation. The proposal will generate an annual return of 35%. |
| URI : | http://dspace.udla.edu.ec/handle/33000/948 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2014-11.pdf | TESIS A TEXTO COMPLETO | 997,08 kB | Adobe PDF |  Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
