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http://dspace.udla.edu.ec/handle/33000/8846| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de un centro de entretenimiento de poolfoot |
| Autor : | Freile Naranjo, Álvaro Andrés |
| Tutor : | Beltrán Vega, Angeline Alexandra |
| Palabras clave : | PLANEACIONEMPRESARIAL;CENTROS DEPORTIVOS;MERCADOTECNIA |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Freile Naranjo, Á. A. (2018). Plan de negocios para la creación de un centro de entretenimiento de poolfoot (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios tendrá como objetivo analizar el posicionamiento de un centro deportivo recreativo de POOLFOOT que combina el fútbol y la billa como una nueva práctica recreativa… |
| Descripción : | The present business plan will aim to analyze the positioning of a POOLFOOT sport-recreation center that combines football and pool as a new recreational practice. The POOLFOOT is a new sport that consists of combining two sports in one. This activity proposes to interact in a recreational way to the people of diverse ages in order to generate a personal interaction imparting several models of game, mainly the ball 8. For this study we used various analytical tools such as the PESTEL and PORTER to analyze the environment and others such as qualitative, quantitative research to analyze and know the tastes and preferences of customers in this business. After having studied our target market, we discovered that the project has a business opportunity in the industry which favors us to plan strategies to get it going. A marketing mix is made where we detail the product, price, place and promotion of the business and the strategies that will be used throughout its development. In turn we create the organizational structure with which our Sports-recreation Center of POOLFOOT will count. Finally, we analyze the financial statements of the project through 5 years projected balances, which include the initial investment, costs and expenses, budget, capital structure, cash flows, financial indexes; Resulting in a NPV (74,761.19 dollars) and IRR (68,35 percent ) resulting in the project being profitable within the industry. |
| URI : | http://dspace.udla.edu.ec/handle/33000/8846 |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2018-03.pdf | 1,52 MB | Adobe PDF | Visualizar/Abrir |
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