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http://dspace.udla.edu.ec/handle/33000/834| Tipo de material : | bachelorThesis |
| Título : | Propuesta de estrategias comunicacionales orientadas a mejorar la imagen corporativa de la Fundación Cecilia Rivadeneira, ante la opinión pública de inversionistas, donantes potenciales y actuales, naturales y jurídicos |
| Autor : | Arias Guerrero, Diana Alexandra Rosenberg Yépez, Stefanie Carolina |
| Tutor : | Hernández Altamirano, Andrés Esteban |
| Palabras clave : | COMUNICACIÓN CORPORATIVA;IDENTIDAD CORPORATIVA;COMUNICACIÓN ESTRATÉGICA |
| Fecha de publicación : | 2010 |
| Editorial : | Quito: Universidad de las Américas, 2010 |
| Citación : | Arias Guerrero, Diana Alexandra; Rosenberg Yépez, Stefanie Carolina Arias Guerrero, D. A.; Rosenberg Yépez, S. C. (2010). Propuesta de estrategias comunicacionales orientadas a mejorar la imagen corporativa de la Fundación Cecilia Rivadeneira, ante la opinión pública de inversionistas, donantes potenciales y actuales, naturales y jurídicos (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Este trabajo ha sido realizado después de tener la posibilidad de analizar la crítica situación en la que se encuentra la Fundación Cecilia Rivadeneira que al ser la única organización en la ciudad de Quito que cuenta con terapias lúdicas y de risoterapia para niños con cáncer, debía contar con un plan de acción inmediato para no dejar que se disuelva... |
| Descripción : | This paper has been done after analyzing the actual situation of a nonprofit organization called Cecilia Rivadeneira. This is the only establishment in the city of Quito that gives children with cancer the opportunity to be treated with laughter and play therapies. After studying the situation it I very important to make a plan and take immediate action for not letting it disappear. Through the making of this document we have been able to detect, analyze and study some image, public relations and communicational variables that have helped us to propose a plan to help the foundation to reestablish its activities optimally and adequately for children with cancer and teenagers in the city of Quito. Our goal with this paper is to propose communicational strategies that are aimed to improve the corporate image of the Cecilia Rivadeneira Nonprofit organization. This communicational change can attract more income due to the better information that the people around the organization will be exposed to and will know towards what actions their donations will be directed. This paper has been done with research methodology, which has been the tool that has given us different answers that are raised in our communication plan as solutions to various encountered problems. In conclusion, we can say that this plan once implemented, will help to “Fundación Cecilia Rivadeneira, to be recognized by the population of Quito, as well as to raise awareness and contact with different companies, institutions and individuals who want to join and contribute with this noble and great cause which is helping to provide better living standards for those children and adolescents living with cancer. |
| URI : | http://localhost:8080/handle/33000/834 |
| Aparece en las colecciones: | Licenciatura en Comunicación Corporativa |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TCC-2010-21.pdf | TESIS A TEXTO COMPLETO | 4,01 MB | Adobe PDF |  Visualizar/Abrir |
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