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Tipo de material : bachelorThesis
Título : Plan de negocio para la importación desde Europa y comercialización de vehículos amigables con el ambiente, bajo la modalidad de leasing, en Quito
Autor : Rodríguez Játiva, Santiago David
Tutor : Dávalos González, María Verónica
Palabras clave : COMERCIO EXTERIOR;IMPORTACIONES;DISTRIBUCIÓN COMERCIAL;VEHÍCULOS ELÉCTRICOS;QUITO-ECUADOR
Fecha de publicación : 2017
Editorial : Quito: Universidad de las Américas, 2017
Citación : Rodríguez Játiva, S. D. (2017). Plan de negocio para la importación desde Europa y comercialización de vehículos amigables con el ambiente, bajo la modalidad de leasing, en Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocios tiene como objetivo determinar cuan factible es la Comercialización de vehículos europeos amigables con el ambiente, bajo la modalidad de leasing, en la ciudad de Quito...
Descripción : The present business plan aims to determine how feasible is the Merchandising of environmentally friendly European vehicles, under the leasing modality, in the city of Quito. The idea arises from the need to offer a different product and service as a result of existing restrictions and new market trends that are not being met by current vehicle dealers. For this purpose, industry, market and financial analyzes were carried out with the purpose of establishing a marketing mix that covers the latent needs of the clients, and determining the profitability of the project. From the analysis of the automotive industry, can be identified two aspects: the negative impact of the current governments restrictive trade measures (-33% in sales by 2015), and the opportunity to develop alternatives for increasing its sales. On the other hand, the results of the market research (interviews with experts, focus group and surveys) revealed that 73% of respondents prefer a European eco-vehicle, because of the superior features they offer. The price that respondents are willing to pay ranges from USD 15 thousand to USD 30 thousand. Based on the results described above, the marketing mix was developed with the result that the brand of Seat vehicles could be established as the most suitable for merchandising in Quito, due to the superior characteristics offered by its ecological models and because they are in the range Prices. This also allowed to establish a strategic plan for the introduction and positioning of the business, by means of the name EcoMotion and the slogan take your lease and gain your ecokey that show the essence of the company to provide care of the environment. Finally, the feasibility of the business plan is defined, through the evaluation of the investment criteria: NPV, IRR, B / C and the recovery period, it was determined that the project is viable. Finally, it is hoped that this idea will be implemented in order to establish a base that improves the service of the automotive sector.
URI : http://dspace.udla.edu.ec/handle/33000/6644
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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