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http://dspace.udla.edu.ec/handle/33000/6497| Tipo de material : | masterThesis |
| Título : | Creación de servicios de cuidado continuo de enfermería "Bienestar" a través de medicina prepagada en Quito Ecuador |
| Autor : | Albuja Espinosa, Pablo Rodrigo Cabrera Vásconez, David Alfonso Palacios Rodríguez, Santiago Fernando |
| Tutor : | Egas Núñez, Diego Francisco |
| Palabras clave : | SECTOR SERVICIOS;COMPAÑÍAS DE SEGUROS;ATENCIÓN AL PACIENTE;ENFERMERÍA;QUITO-ECUADOR |
| Fecha de publicación : | 2014 |
| Editorial : | Quito: Universidad de las Américas, 2014 |
| Citación : | Albuja Espinosa, P. R.; Cabrera Vasconez, D. A.; Palacios Rodríguez, S. F. (2014). Creación de servicios de cuidado continuo de enfermería "Bienestar" a través de medicina prepagada en Quito Ecuador (Tesis de maestría). Universidad de las Américas, Quito. |
| Resumen : | El tema que elegido es de un producto de aseguramiento masivo para personas que no dependen de sí mismas para realizar las actividades cotidianas de la vida y que requieren un cuidado asistencial por un cuerpo médico y de enfermería especializado... |
| Descripción : | The issue comprises a product developed massive insurance for people who do not depend on themselves to perform daily life activities and require custodial care for medical and skilled nursing body. Benstead is a commercial product created by Humana to establish health services to members of its portfolio through one or more health service providers, which is characterized by charging a monthly premium for health care coverage that providers care cancer and non-cancer patients in Quito and Guayaquil. The market for health insurance and prepaid medicine in which Humana, is highly competitive, difficult entry for new competitors, and which does not exceed insurance sector among all prepaid medicine companies 10 percent of the population, which the focus should be on service differentiation, and strengthened brand in the minds of members to achieve and earn open market, so the segment to which the research for the development of the study focused was the economically active population (EAP) of the city of Quito and Guayaquil requiring personally or one of his family caregiving service specialist. Being a prepaid medical product, projection information focuses on corporate and individual segment. Humana is positioned in the market as one of the prepaid medicine companies and largest health insurer in the country and whose corporate membership base segments, SMEs, individual and mass has differentiated services through with the best performance providers in the country. |
| URI : | http://dspace.udla.edu.ec/handle/33000/6497 |
| Aparece en las colecciones: | Maestría en Administración de Instituciones de Salud |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TEAIS-2014-05.pdf | 1,63 MB | Adobe PDF |  Visualizar/Abrir |
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