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http://dspace.udla.edu.ec/handle/33000/6295| Tipo de material : | bachelorThesis |
| Título : | Estrategia de branding 360° a través de la comunicación visual y el artvertising para posicionar el arteterapia en Quito caso Kano Arte-terapia |
| Autor : | Carrera Araujo, Paula Nathaly |
| Tutor : | Pardo Rueda, María Andrea |
| Palabras clave : | BRANDING 360 GRADOS;COMUNICACIÓN VISUAL;ARTVERTISING;ARTE-TERAPIA |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Carrera Araujo, P. N. (2016). Estrategia de branding 360° a través de la comunicación visual y el artvertising para posicionar el arteterapia en Quito. Caso: Kano arte-terapia (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Este proyecto tiene como objetivo el planteamiento de una Estrategia de Branding 360 grados centígrados utilizando recursos de la Comunicación Visual y el Artvertising, con el fin de lanzar y posicionar “Kano Arte terapia”, como primer Centro de terapias y apoyo psicológico a través del Arteterapia en la ciudad de Quito… |
| Descripción : | This project is the culmination of a 360º Branding Strategy that uses Visual Communication and Artvertising resources, in order to launch "Kano Arteterapia” as the first Psychological Therapy Center through Art Therapy in Quito, Ecuador. Love for art coupled with the conviction of helping others, is the foundation for the creation of “Kano Arte-terapia”, a center that is looking to open its doors in 2017. It aims to position itself as a new and different approach to psychological therapies developed for children, young people and adults; which hopes to become a preventive model that develops humanistic and artistic tools to facilitate the process of personal growth and social adaptation, more than just solving psychological imbalances produced by various causes. The Studio will be inaugurated in Quito in June of 2017. It must be emphasized that these kind of therapies have a high impact in European countries rather than in America and Latin America; currently, there are only two places clearly dedicated to these activities in Chile and Argentina. This is the reason why it is necessary to generate a huge impact during the launch and positioning in order to generate long term customer relationships related to holistic and artistic processes. Due to the economic crisis between the last two years, various models of entrepreneurial businesses have grown, so that every time there it is a better acceptance of different options in all areas of the traditional Ecuadorian people have been in search for a new natural lifestyle, from food to spiritual practices that lead to a quieter and meaningful life. The target audience defined for this new market niche are mothers and fathers between the ages of 28 and 45, who live in the city of Quito and are mainly looking for the best choices that procure a better quality of life for their children, in the present and future. |
| URI : | http://dspace.udla.edu.ec/handle/33000/6295 |
| Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2016-45.pdf | 3,99 MB | Adobe PDF |  Visualizar/Abrir |
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