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Tipo de material : bachelorThesis
Título : Plan de mejora de la empresa Marín Autos
Autor : Muñoz Sánchez, Juan Michel
Tutor : Armas Cárdenas, Niky Edison
Palabras clave : GESTIÓN ESTRATÉGICA;CENTRO AUTOMOTRIZ;QUITO-ECUADOR
Fecha de publicación : 2016
Editorial : Quito: Universidad de las Américas, 2016
Citación : Muñoz Sánchez, J. M. (2016). Plan de mejora de la empresa Marín Autos (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : Marín autos es una empresa ecuatoriana dedicada a la comercialización de vehículos usados con 25 años en el mercado...
Descripción : Marin Autos is an Ecuadorian company that sells used cars and it has been for 25 years in the market. In the last two years, the automotive industry has been affected negatively by the new resolutions established by the government. Both markets: the new cars market (safeguards), and the used cars market (documentation and legalization processes different) have been affected by government resolutions. On the other hand, the informal growth in the used cars market has become a big threat to the companies that sell used cars and especially to who are located on the middle level marketing industry. For these reasons, Marin Autos has to develop and adopt an improvement plan whose strategies integrate the operational and administrative processes. As a result, these strategies will make the company be more efficient in sales processes and will increase profitability in earnings. Marin Autos will make an assessment of each area: operational and administrative to identify critical points and variables that need to be corrected. The operational and administrative diagnosis will help Marin Autos to established necessary processes to improve the companies areas. First, in the commercial area, the company will establish an emphasis on processes such as: mechanical arrangements and painting of cars, developing a marketing plan, achieving sales goals per month and provide quality service during and after the negotiations. Second, in the administrative and financial area, Marin Cars will hire a human resources company to select correct workers and to have necessary evaluation for employees. In the financial aspect, Marin Autos will buy accounting software to possess all the tools and financial variables that result in real monetary analysis. Marin Autos expect to reach a good position within the top traders of used cars, providing quality care, legal guarantees, security and confidence to customers. Consequently, Marin Autos could be the first choice when a person wants to buy a used vehicle.
URI : http://dspace.udla.edu.ec/handle/33000/4974
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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