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Tipo de material : bachelorThesis
Título : Plan de negocios para la producción y comercialización de jabón líquido orgánico con envase reutilizable en la ciudad de Quito
Autor : Carrera López, María Elena
Gálvez Pantoja, María José
Tutor : Armas Cárdenas, Niky Edison
Palabras clave : EMPRESA JABONERA;JABÓN LÍQUIDO ORGÁNICO;ENVASES RECICLADOS
Fecha de publicación : 2015
Editorial : Quito: Universidad de las Américas, 2015
Citación : Carrera López, M. E.; Gálvez Pantoja, M. J. (2015). Plan de negocios para la producción y comercialización de jabón líquido orgánico con envase reutilizable en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El plan de negocios que se presenta a continuación tiene como objetivo determinar la viabilidad de la empresa para producir y comercializar jabón líquido orgánico con envase reutilizable en la ciudad de Quito…
Descripción : The business plan presented below aims to determine the viability of the business to produce and market organic liquid soap in reusable packaging in Quito city. FAORGANIC Inc. is the name of the company responsible for developing the organic product; it belongs to the manufacturing of soaps and detergents, which has shown a nannual growth of 10% over the past five years, and with a turnover of USD 1 billion in 2013 (Pichincha Universal, 2014). This industry comprises 22 liquid inorganic hand soap producers and marketers and 10 companies that produce natural or organic bar soaps. Depth analysis of the project was conducted through market research where experts in the fields of chemistry, marketing and sale of organic products were all interviewed, Furthermore, a focus group was developed and surveys were conducted in order to meet the wishes and needs of each consumer as well as to identify the target market of the company. As follows, men and women aged 25-64 that belong to the upper class (A), upper middle (B) and middle (C +) of the city of Quito. The research revealed that there is feasibility to implement the project, for 84.9% of the sample showed product acceptance. The general strategy for the company to use, will be extended differentiation; itimplies developing a product with different qualities that are appealingto the consumer. The product is considered as a personal item, used according to the customers’ needs and skin care. In fact, the idea of the company is not to directly compete with market leaders, but to create differentiators that will motivate consumers to buy and value the product. The production process of the company will be semi-automatic; for instance, the product will be handmade and it will use industrial methods too. In addition, the organizational structure of the company will operate functionally; it will be comprised of seven members to run the business The business will require an initial investment of USD $62.123, 72; 50% will be leveraged by a bank and the other 50% will come from ordinary shares. Therefore, the project is very likely to be financially profitable with a Net Present Value (NPV) of $56.302, 69 and an Internal Rate of Return (IRR) of 36.94% over the discount rate of 15.93%.
URI : http://dspace.udla.edu.ec/handle/33000/4617
Aparece en las colecciones: Ingeniería Comercial

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