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http://dspace.udla.edu.ec/handle/33000/4489| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa dedicada a la elaboración y comercialización de corviches congelados en la ciudad de Quito |
| Autor : | Navia Larrea, Malena Elizabeth Paz y Miño Ayala, Angela María |
| Tutor : | Gallo Mendoza, Jaime Gustavo |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;PRODUCCIÓN ALIMENTARIA;ALIMENTOS CONGELADOS;QUITO-ECUADOR |
| Fecha de publicación : | 2015 |
| Editorial : | Quito: Universidad de las Américas, 2015 |
| Citación : | Navia Larrea, M. E.; Paz y Miño Ayala, A. M. (2015). Plan de negocios para la creación de una empresa dedicada a la elaboración y comercialización de corviches congelados en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios se realizó con el objetivo de determinar la viabilidad y rentabilidad de la creación de una empresa que elabore y comercialice corviches “plato tradicional de la costa ecuatoriana hecho a base de plátano verde, maní y atún” congelados, como una nueva alternativa de bocadito en la ciudad de Quito... |
| Descripción : | The business plan was performed in order to determine the viability and profitability of a company that produces and commercializes frozen corviches, (a traditional Ecuadorian dish), as a new snack alternative in Quito. The market was investigated and analyzed in order to find information about the industry, the consumer’s preferences, the managing of cold supply chain and the market share of the competition´s products under the category of frozen snacks. Based on this research, a marketing plan was developed to support the introduction and acceptance of this product in the market. The average growth rate of the Industry in the last 5 years is 3.34%, this percentage was used for the projected sales of the project. The market research demonstrates that 80% of respondents would be willing to buy frozen corviches, for quickness, convenience and taste, being an alternative when the time for cooking in the house is limited. The strategy for the introduction and acceptance of the product in the market is focused on best value and the marketing plan will have an investment of 13% of the projected sales in the first year. The company will be created as a Limited Company and will have two equity partners. The total investment will be $ 104,948.32, the 30% self-funded and the 70% will be financed with a loan obtained in a financial entity (CFN) with an annual interest rate of 6.9%. The project will presents a NPV of $ 5.491,36 and an IRR of 25,49%, superior than the 23.38% of the WACC and the estimated payback is in 38 months. The business idea is accepted by the quiteños because it is a traditional dish from the Ecuadorian coast. Consumers consider it tasty, but they do not know how to prepare it at home. This is an opportunity to be seized since it is a product not currently offered in the local market. The proposal to produce and sale a pack of twenty frozen corviches in Supermaxi and Megamaxi in Quito is a commercial and financial viable business. |
| URI : | http://dspace.udla.edu.ec/handle/33000/4489 |
| Aparece en las colecciones: | Ingeniería en Marketing |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIM-2015-14.pdf | 2,7 MB | Adobe PDF |  Visualizar/Abrir |
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