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Tipo de material : bachelorThesis
Título : Plan de negocios para la producción y comercialización de carne de codorniz en la ciudad de Quito
Autor : Álvarez Rodríguez, Mishel Carolina
Tutor : Piñeiros Mendoza, José Luis
Fecha de publicación : 2015
Editorial : Quito: Universidad de las Américas, 2015.
Citación : Álvarez Rodríguez, M. C. (2015). Plan de negocios para la producción y comercialización de carne de codorniz en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El Plan de Negocio para la Producción y Comercialización de Carne de Codorniz en la ciudad de Quito, es una solución buscada para las personas de la ciudad, que quieren probar un producto diferente y además cuidar su salud mediante el consumo de un alimento rico en vitaminas y proteínas, producido sin la utilización de hormonas y bajo estrictas normas de inocuidad...
Descripción : The Business Plan for the Production and Marketing of Quail Meat in the city of Quito is a solution sought by the people of the city who want to try a different product and also stay healthy by eating food rich in vitamins and proteins, produced without the use of hormones and under strict safety standards. The feasibility study of business plan development through market research through interviews, surveys, and focus group which identified the preferences of consumers and also the opportunity to demonstrate achievement of existing business for quail meat based on the market survey 85% of respondents are willing to try the product, including the possible attributes that consumers consider should have the quail meat include: quality (30%), size (26%), price (22%) , taste (16%) and weight (6%), It can also show that 90% of potential consumers are not aware of the benefits of eating meat quail media that potential consumers would prefer to be they inform them of the benefits of eating quail meat include radio (36%), presentations (24%), word of mouth (18%), television (3%) and written (19%) press regarding the place in which they would like to purchase the product 51% said they would be in Restaurants, the price they would be willing to pay per bird (unit) ranges from USD 2- USD 3 (27%) and USD 3- USD 5 (73%), the way marketing that potential consumers prefer is the weight (pounds) (77%), this information was verified that it is necessary to provide information about the benefits of eating quail in Quito by promotion on radio and exhibitions. The marketing plan for quail meat is subject to the knowledge of the benefits of the product to be marketed in the gourmet restaurants of the city of Quito, the product is sold by the pound vacuum packed: 1lb which will cost USD 6.92, 1.5 lb which will cost USD 10.38 and packaging 3lb which will cost USD 24.22; each bird will cost USD 3.46, the box of twenty four eggs will be priced at USD 2.00, the products will be distributed using the direct channel must be implemented promotion with tags, slogan and logo well designed and used radio and social networks for broadcasting. The plan of operations and production company consists of a set of processes for the production of meat and eggs quail quality based on the rules of AGROCALIDAD, allowing a correct production that meets environmental conditions, soil, selection of supplies, materials and equipment necessary for an organic product and marketing process is directed to the needs and requirements of the end user, with reference to product quality, substitutes and marketing channels. The management team of the company include the General Meeting, a manager, a secretary and bookkeeper two departments themselves to fulfill certain duties and responsibilities as the organizational structure, defining the key management personnel and their responsibilities and the work team. To launch the company's general schedule was conducted defining the activities necessary for the legal recognition of the company by the Manager or production processes by administrative departments, production, marketing and sales, setting times and responsibilities in the diagram Gantt and defining potential risks and contingencies. The financial plan determined the initial investment which is composed of land and adaptations USD 3000 costing dollars, buildings and civil works USD 50,846.17, plant and equipment of USD 32,766.42, furniture and office equipment of USD 767.88, a vehicle worth USD 16.490,00 and intangible necessary for operation of USD 2,993.34 for a total investment of USD 109,663.64. The financial record was held by the income statement, balance sheet and cash flow important cash for calculating accounts valuation of the project, where the balance point is scored separately an equilibrium point for quail eggs and other for quail meat, a point of total balance which is the mixture of the two products was also obtained, this analysis was performed based on product prices, the equilibrium point for quail eggs occurs when there is a Annual sales of 118.952 trays eggs is a sale of 9,913 buckets monthly eggs, while for quail meat was obtained that the equilibrium point is reached when sold 5.877 pounds of annual bird that is a sale of 490 pounds of Monthly birds, the point of total equilibrium occurs when the company reaches a sales volume of 77,445 units annually, at this point the company does not win or lose, Net (NPV) is the present value calculation in three stages: normal, optimistic and pessimistic, where positive results were obtained for all the years, this behavior also experiment Internal Rate of Return (IRR), were obtained 313,250.34 and 17.32% respectively in the normal scenario demonstrating that the business plan is profitable and has a rate higher than other investment alternatives performance. Under these considerations, in the province of Pichincha - Quito, it is recommended to implement the Business Plan Production and Marketing of quail meat to meet the food demand of consumers in the city, demanding ever more innovative, healthy and nutritious products, this is reflected in the positive results obtained in the study of the industry, company and products, the market analysis, marketing and sales plan, plan of operations and production management team, critical risks, issues and assumptions are controllable and financial plan shows positive returns.
URI : http://dspace.udla.edu.ec/handle/33000/4399
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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