Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/4382
Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de un centro de belleza a domicilio en la ciudad de Quito
Autor : Armendáriz Salas, Lucia Daniela
Tutor : Gallegos Chávez, Eduardo Vicente
Fecha de publicación : 2015
Editorial : Quito: Universidad de las Américas, 2015
Citación : Armendáriz Salas, L. D. (2015). Plan de negocios para la creación de un centro de belleza a domicilio en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocios busca conocer la viabilidad de la creación de una empresa que brinda servicios de belleza a domicilio en la ciudad de Quito y Cumbayá...
Descripción : This business plan seeks to determine the feasibility of creating a company that offers mobile beauty services in the city of Quito and Cumbayá. The business opportunity is based on the trend of Ecuadorians to look good, and because of the lack of time either because of long working hours, extensive daily activities or transportation difficulties, attending beauty centers has become more complicated especially for women. The beauty service business belongs to the industry of “other service activities”, within the beauty activities sector, which in 2012 presented an average growth of 20,45% over the previous year, which shows that this type of business offers positive ratios of income. With 86% of acceptance by the target audience, obtained in market research and by other methods of research conducted, it was concluded that there is an unsatisfied market and that the proposed service will cover the needs of the studied population. The target market are women age 20 to 64 years old that live in north Quito or Cumbayá and belong to medium, medium-high, or high socioeconomic class. The market entry strategy that the company will use is differentiation, offering more for the same, which will be used to differ the company's service of the rivals showing unique business attributes considered like: the offering of an integral beauty mobile service and personalization of the service from start to finish and thanks to the supplier diversity the company can provide a variety of brands. Initially the company will feature a small organizational structure, with the amount considered necessary to start the business and as is required the beauty mobile salon will expand its payroll. According to the financial analysis the company’s initial investment will be USD $69.967,30. The capital structure will consist of a leverage of 40 % and 60% of its own capital. The business will start with the normal scenario where the NPV is $21.009,00 USD and the IRR is 19.94%, concluding with the recommendation of the launching of the business.
URI : http://dspace.udla.edu.ec/handle/33000/4382
Aparece en las colecciones: Ingeniería Comercial

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