Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/3636
Tipo de material : bachelorThesis
Título : Manual para Potencializar el Consumer Experience a Través del Tryvertising con Indumentaria Deportiva en Gimnasios, Caso; Adidas Performance en Phisique Wellness Club
Autor : Naranjo del Pozo, Rodrigo David
Tutor : Vaca Ramos, Iván Marcelo
Fecha de publicación : 2013
Editorial : Quito: Universidad de las Américas, 2013
Citación : Naranjo del Pozo, R. D. (2013). Manual para potencializar el consumer experience a través del tryvertising con indumentaria deportiva en gimnasios, Caso: adidas performance en phisique wellness club (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El trabajo de titulación que se presenta a continuación es una propuesta publicitaria, la cual constituye una nueva tendencia con resultados muy favorables, totalmente viable llamada tryvertising, que tiene como credo el valor de la experiencia, la misma toma lugar promocionado Adidas Performance dentro del gimnasio Phisique Wellness Club...
Descripción : The work that is being presented for the purpose of graduating is followed by an advertising proposal, which constitutes of a highly effective and fully viable new trend, called Tryvertising, it`s creed is the value of experience, by promoting Adidas Performance wear with in the Phisique Wellness Club gym. The customer experience or consumer experience is totally linked to the philosophy of each company, you hear and see that consumers face different situations and circumstances sometimes pleasant and some not pleasant, this is due to several factors, for example the quality of care of the human element, agility, comfort and recursiveness to solve a problem or inconvenience at the spot, among other things. Now lets us look at the particular product a good design, and great packaging, is part of the brand experience that the consumer has. It is the statement that the product is making, which makes it known and or highlights the qualities and attributes of the product, certainly consumers have increasingly become more demanding and their expectation of quality standards are permanently on the rise. Tryvertising (the sampling of products that the manufactures provide) allows the potential consumer to try products or services in an ideal but specially chosen location. If we separate the word Try = Test or Advertising =form of communication in Marketing, it creates pleasant moments whereas to maximize the usefulness of the product or service in question, and so that when the potential consumer will have the need to purchase the product in a short or long term, that product or service tested will create a connection, generate a good feeling and or comfort ability that will add value between the brands (promotion) and brands (environment).
URI : http://dspace.udla.edu.ec/handle/33000/3636
Aparece en las colecciones: Licenciatura en Publicidad

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