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http://dspace.udla.edu.ec/handle/33000/2438Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Bahamonde Zúñiga, Liza Antonieta | - |
| dc.creator | Muñoz Cárdenas, Johanna Carolina | - |
| dc.date.accessioned | 2015-09-07T21:20:21Z | - |
| dc.date.available | 2015-09-07T21:20:21Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | Muñoz Cárdenas, J. C. (2015). Fortalecimiento de identidad del círculo de periodistas deportivos- núcleo Pichincha, con el fin de incrementar su sentido de pertenencia ante la institución (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TCC-2015-12 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/2438 | - |
| dc.description | This work is based on research that aims to strengthen the identity of the Círculo de Periodistas Deportivos del Ecuador, Pichincha (CPDEP), in order to increase their sense of belonging to this institution which has no profit and instead only works for the welfare of its members nationwide since its founding. The proposed conclusions were obtained after investigating the communication processes within the CPDEP, the degree of belonging and identity level partners identified through surveys and interviews with several of its executives. Finally the proposed Plan seeks to encourage partners CPDEP through greater participation in the renewal of its corporate identity and through the organization of the South American Summit Sports Journalism, which would generate an international recognition of the partners involved in the initiative a massive event that promotes regional development of sports, producers, cameramen journalist, among other professionals involved with the sport and the media. The proposal will also provide a social contribution as first organization of Sports Journalists providing for image management and become the first host a South American Summit with international partnerships that will strengthen and will resume the importance of the Circle of Sports Journalists of Ecuador had several years ago. | en |
| dc.description.abstract | El presente trabajo se basa en una investigación que pretende fortalecer la identidad del Círculo de Periodistas Deportivos del Ecuador- Núcleo Pichincha (CPDEP), con el fin de incrementar su sentido de pertenencia ante esta institución que no tiene fines de lucro y que por el contrario únicamente trabaja por el bienestar de sus agremiados a nivel nacional desde su fundación... | es_ES |
| dc.format.extent | 131 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2015 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | * |
| dc.subject | PERTENENCIA SOCIAL | es_ES |
| dc.subject | IDENTIDAD CORPORATIVA | es_ES |
| dc.subject | RELACIONES PÚBLICAS | es_ES |
| dc.subject | CÍRCULO DE PERIODISTAS DEPORTIVOS | es_ES |
| dc.title | Fortalecimiento de Identidad del Círculo de Periodistas Deportivos- Núcleo Pichincha, con el fin de Incrementar su Sentido de Pertenencia Ante la Institución | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Comunicación Corporativa | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TCC-2015-12(S).pdf | TESIS A TEXTO COMPLETO | 2,21 MB | Adobe PDF |  Visualizar/Abrir |
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