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http://dspace.udla.edu.ec/handle/33000/1628| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la reestructuración estratégica de la empresa Aletex ubicada en la ciudad de Quito |
| Autor : | Almeida Báez, Tiana Alejandra |
| Tutor : | Torres Fernández, José Patricio |
| Palabras clave : | GESTIÓN ESTRATÉGICA;EMPRESAS COMERCIALES;QUITO-ECUADOR |
| Fecha de publicación : | 2012 |
| Editorial : | Quito: Universidad de las Américas, 2012. |
| Citación : | Almeida Báez, T. A. (2012). Plan de negocios para la reestructuración estratégica de la empresa Aletex ubicada en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Aletex es una empresa textil ecuatoriana, fundada el 5 de enero de 1995 por el propietario y dueño de la empresa, señor Freddy Báez. Aletex produce y comercializa camisetas deportivas para hombres... |
| Descripción : | Aletex Ecuador is a textile company founded in January 5th, 1995 by owner and owner of the company Mr. Freddy Baez Aletex develops producing and selling jerseys for men, is located in the shopping center “El Tejar” street Imbabura N11-82 between Mideros and Chile in the downtown of Quito, in this place were done sewing processes, cutting and retail: other phases are outsourced. One of the advantages Aletex, is that it is a company that comes from several generations dedicated to the textile industry are located in the same sector, producing small and large scale, the surname of his owner, Freddy Baez is recognized by its clients, an important aspect that has given the steady growth of the company. With the passage of time and especially the demand Aletex company acquired new machinery mainly for embroidery and graphic processes, which allowed cheaper production costs. But given the rapid technological development the company still operates with obsolete equipment that limits the development of production in general, why you want to achieve a strategic restructuring plan that includes deploying new equipment, specifically in the area of graphic; to thereby be able to meet demand and increase sales by 10% respectively each year. This investment will host Renova Industrial Plan for the incorporation of new machinery and equipment that are currently providing the National Finance Corporation and the Ministry of Industry and Productivity with an interest rate of 8.5% This investment will generate a VAN and an TIR that is very favorable in the business. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1628 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2012-30.pdf | TESIS A TEXTO COMPLETO | 2,47 MB | Adobe PDF |  Visualizar/Abrir |
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