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http://dspace.udla.edu.ec/handle/33000/1434
Tipo de material : | bachelorThesis |
Título : | Plan de mejoramiento para la Empresa Muebli Center en la ciudad de Quito |
Autor : | Ortíz Abril, Cristian Andrés |
Tutor : | Herrera Peña, Manuel María |
Palabras clave : | GESTIÓN ESTRATÉGICA;EMPRESAS COMERCIALES;MUEBLES;QUITO-ECUADOR |
Fecha de publicación : | 2014 |
Editorial : | Quito: Universidad de las Américas, 2014. |
Citación : | Ortíz Abril, C. A. (2014). Plan de mejoramiento para la Empresa Muebli center en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
Resumen : | Muebli Center es una empresa dedicada a la elaboración y comercialización de muebles de hogar, con más de 30 años de experiencia en el mercado... |
Descripción : | Muebli Center is a company dedicated to the development and marketing of home furnishings, with over 30 years experience in the market. Its growth has slowed in recent years, so looking for a financial growing and structure consolidation, was contemplated to undertake an improvement plan. It began with an internal diagnostic, later to review the mission and vision of the company; problems were identified in its formulation. We analyzed the company in areas of administration, human resources, finance, marketing, sales and other, and they found several strengths that stand within the market experience, design and services provided free of charge. Lack of positioning, lack of system costs, low liquidity and lack of quality control were several weaknesses as also found. By matrix EFI an overview of the internal situation of the company, which was evident the need to improve various aspects was obtained. The external analysis focused on industry and market. Through qualitative and quantitative research preference of potential customers for product quality and elegance, and the suggestion of current customers, improve the company name was determined. Complemented by PESTEL analysis (political, economic, social and technological), the EFE matrix identified opportunities and threats. Objectives in the short, medium and long term strategies were established which focus on sales growth, cost optimization, quality improvement. The proposed improvement for Muebli Center aims to create a marketing department, restructure sales, production and management. Projecting financial flows, considering leverage, was obtained as a result of an NPV USD 66 679.63 and an IRR of 57.73%, indicating that the proposed improvement is financially viable. The proposed improvement plan covers the different approaches needed and is cost effective, basic features for a business plan. |
URI : | http://dspace.udla.edu.ec/handle/33000/1434 |
Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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UDLA-EC-TINI-2014-31.pdf | TESIS A TEXTO COMPLETO | 2,78 MB | Adobe PDF | ![]() Visualizar/Abrir |
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