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http://dspace.udla.edu.ec/handle/33000/1416| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una galería virtual de artesanías ecuatorianas a Alemania |
| Autor : | Dávalos Guevara, Johanna Francisca |
| Tutor : | Garzón Peñaherrera, Geovany Alfredo |
| Palabras clave : | GALERÍAS DE ARTE;EXPOSICIONES VIRTUALES;ARTE ECUATORIANO |
| Fecha de publicación : | 2014 |
| Editorial : | Quito: Universidad de las Américas, 2014. |
| Citación : | Dávalos Guevara, J. F. (2014). Plan de negocios para la creación de una galería virtual de artesanías ecuatorianas a Alemania (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Quipus Shop Cía., Ltda. Es una empresa que se dedica a la venta de artesanías ecuatorianas a Alemania, las ventas se las realiza solo a través de página web, algunas de estas pueden ser personalizadas y serán enviadas en empaques livianos pero atractivos… |
| Descripción : | Quipus Shop Co. Ltd. is a web based company dedicated to sell Ecuadorian crafts to Germany. Some of these crafts can be personalized and will be shipped in small but attractive packages. The goal is to exploit the potential of the Ecuadorian crafts in countries with high levels of technological development. The company found the opportunity to attend a potential market that has not yet been taken into account. Germany has, as a highly industrialized country, consumers with a high level of interest to exclusive and craft items, due to the high percentage of industrialized articles which this country produces. Currently most companies dedicated to selling Ecuadorian crafts do so inside the country and do not provide the option for clients to buy crafts online, missing to meet the customers needs and failing to provide benefits and the assurance needed when buying products from overseas. When it comes to Ecuadorian crafts, most exports go to USA, Spain and Italy, leading the German market, which has the biggest percentage in imported crafts, with a very low percentage of items made in Ecuador. Quipus Shop has set its goal to sell 501 units in its first year. The company will have to sell 578 units to reach its equilibrium point and this will be achieved at its second year in business. The structure of the company is small, a General Manager and Head of Operations. It will rely on outside accounting and marketing agency. As the company grows colleagues will also increase. Marketing strategies and entry to the German market will focus on advertising on-line media such as Facebook, Google and German pages that support organic products and fair trade. The initial investment to implement the business will be of U$35.349 which will be funded 70% by shareholders and 30% financed by bank loans. The project will generate an internal rate of return of 44.26% that will be seen in the return on the investment in less than two years. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1416 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2014-47.pdf | TESIS A TEXTO COMPLETO | 4,54 MB | Adobe PDF |  Visualizar/Abrir |
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