Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/1402| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y comercialización de nuggets elaborados a base de carne de pato en la ciudad de Quito |
| Autor : | Pinto Tutillo, Alex Vinicio |
| Tutor : | Torres Contreras, Diego Patricio |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;CARNE DE AVE;QUITO-ECUADOR |
| Fecha de publicación : | 2015 |
| Editorial : | Quito: Universidad de las Américas, 2015. |
| Citación : | Pinto Tutillo, A. V. (2015). Plan de negocios para la producción y comercialización de nuggets elaborados a base de carne de "pato" en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El objetivo del presente trabajo es exponer una idea de negocio que hasta el momento no ha sido implementada en la ciudad de Quito, se trata de nuggets de carne de pato, oportunidad de negocio que surge dada la inexistente oferta de productos hechos de esta carne; por otro lado el reducido tiempo que actualmente se tiene para cocinar en casa es la razón por la que el consumidor busca alimentos fáciles y rápidos de preparar... |
| Descripción : | The purpose of this job is expose an attractive idea of a business that has not been implemented until now in the city of Quito, it is about the nuggets done based in duck meat, opportunity of business that comes up because of the offer of products based on this meat; on the other side the time of cooking at home is reduced, reason why the consumer looks each time for meals that are easy and quick to prepare. The product that the company will offer is going to be directed to some of the consumers that will have the taste for duck meat without it to be a limit for the public to consume it. The study of the market showed that the product might have a big acceptance and even that the client considered it more delicious than the current chicken nuggets. One of the best motivations to go ahead with the project was the one that will contribute with the country development through the generation of employment through the production of a good of added value. The project requires an investment of USD 139,082 and will give direct employment direct to 10 people and will generate indirect employment through the supply of primary raw materials, transportation and intermediate of the sale of the product. The factory will be located in the area of Tumbaco, industrial zone that offers facilities because it is a place that concentrates many human resources and accessibility for the providers to turn in their materials. The company will be constituted as Anonym Company, this is to facilitate the sale of shares as an option of financing as an expansion in future plans. The product will be marketed towards supermarkets and stores in a presentation of eight nuggets (130 g.) under the commercial name of Duggets. The initial investment will be financed with a 40% for society providing and of 60% for a private financing or CFN. In the part of financial evaluation of the fluids for the investors of the project show returns superior to the discount rate that is demanded (Ke=15.20%), with a TIR of 48.03% and a VAN of USD 92,477. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1402 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2015-01.pdf | TESIS A TEXTO COMPLETO | 4,68 MB | Adobe PDF |  Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
