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http://dspace.udla.edu.ec/handle/33000/1382| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para determinar la factibilidad de crear una compañía asesora de seguros en el Distrito Metropolitano de Quito |
| Autor : | Andino Ruiloba, Francisco Elías Baquero Naranjo, Juan Francisco |
| Tutor : | Herrera Peña, Manuel María |
| Palabras clave : | QUITO-ECUADOR;NEGOCIO;ADMINISTRACIÓN |
| Fecha de publicación : | 2009 |
| Editorial : | Quito: Universidad de las Américas, 2009. |
| Citación : | Andino Ruiloba, F. E.; Baquero Naranjo, J. F. (2009). Plan de negocios para determinar la factibilidad de crear una compañía asesora de seguros en el Distrito Metropolitano de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios se divide en ocho capítulos: El capítulo I trata sobre la descripción de la idea de negocio, se plantean los objetivos y demás aspectos generales... |
| Descripción : | This business plan is divided into eight chapters: CHAPTER 1: deals with the description of the business idea, objective and other general aspects. CHAPTER 11: discusses the performance of the sector, industry and environment in which the business will be located, as well as the main variables that could influence positively or negatively in the implementation. CHAPTER 111: Presents the Market survey which was conducted in the Metropolitan District of Quito, to people from middle-high c1ass and high class, to analyze the feasibility of the business idea, acceptance of the service, and therefore business opportunity. CHAPTER IV: is based on the company, its structure, functioning, objectives and strategies, aligned to the mission and vision CHAPTER V: describes the marketing plan to position the service in the desired market and projections of the expected sales. CHAPTER VI: discusses the business idea to determine the financial feasibility based on expenditure, income and investment, using analytical measurements such as Internal Rate of Return (IRR) and Net Present Value (NPV).CHAPTER VII: Contains the contingency plan as a means of solution to any business situations. CHAPTER VIII: presents the conclusions and recommendations of the entire business plan. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1382 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2009-14.pdf | TESIS A TEXTO COMPLETO | 59,35 MB | Adobe PDF |  Visualizar/Abrir |
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