Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/1086
Tipo de material : bachelorThesis
Título : Plan de negocio para la elaboración, venta y distribución de cakes endulzados con stevia, en empaques de 60 gr. Para la ciudad de Quito
Autor : Proaño Vivanco, Carlos Alberto
Tutor : González Benítez, Iván Fernando
Palabras clave : MICROEMPRESA;COMERCIALIZACIÓN;MERCADO;INDUSTRIA
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012
Citación : Proaño Vivanco, C. A. (2012). Plan de negocio para la elaboración, venta y distribución de cakes endulzados con stevia, en empaques de 60 gr. Para la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocio tiene la finalidad de crear una empresa de elaboración y comercialización de cakes “rodajas de pastel en empaques de 60 gr. en el Distrito Metropolitano de Quito, con el fin de generar fuentes de empleo y lograr una actividad comercial mediante la inversión de recursos económicos...
Descripción : This business plan aims to create a joint development and marketing of cakes (cake slices in packages of 60 gr. In the Metropolitan District of Quito, in order to generate jobs and make a trade by investment of funds. The business plan began to research and analysis of the environment, social variables, economic, political and technological also presented a study of the five competitive forces by Michael Porter. Then was performed market study, in which it was collected, processed and analyzed the data, identifying potential customers and consumers, competition that exists today, and concluded that there is a market opportunity. Having identified the business opportunity established a marketing plan with strategies according to the environment and the product that the company offers. Was created corporate structure, detailing the legal guidelines, duties and functions of personnel required to operate the project. And we defined a preoperational activity schedule, identifying the activities to be performed to put the going concern in order to predict and minimize the risks and challenges assumptions. Assumptions were established for the financial evaluation of business plan with projections for five years in three economic scenarios, optimistic, expected and pessimistic in two stages, with leverage and without leverage. Thefollowingresults: The study found that financial profitability. And thus concludes that the project is feasible in execution and implementation.
URI : http://dspace.udla.edu.ec/handle/33000/1086
Aparece en las colecciones: Ingeniería Comercial

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
UDLA-EC-TIC-2012-17.pdfTESIS A TEXTO COMPLETO6,68 MBAdobe PDFVista previa
Visualizar/Abrir


Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons Creative Commons