Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/10691
Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de una empresa de call center de cobranza con personal de teletrabajo
Autor : Masache Vargas, Lorena Maribel
Tutor : Pavón Rosero, Luis Eduardo
Palabras clave : FORMACIÓN DE EMPRESAS;VENTAS POR TELÉFONO;CALL CENTERS;CUENTAS POR COBRAR;ATENCIÓN AL CLIENTE;TELETRABAJO
Fecha de publicación : 2019
Editorial : Quito: Universidad de las Américas, 2019
Citación : Masache Vargas, L. M. (2019). Plan de negocios para la creación de una empresa de call center de cobranza con personal de teletrabajo (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : Se realiza el análisis de la factibilidad y viabilidad de un plan de negocios para la creación de un call center de cobranza con personal de teletrabajo, se realiza un análisis del entorno externo, análisis del cliente, plan de marketing, la filosofía de la empresa su organización y el plan financiero...
Descripción : The feasibility and viability analysis of a business plan for the creation of a collection call center with teleworking personnel is carried out, an analysis of the external environment is made, customer analysis, marketing plan, the philosophy of the company. organization and the financial plan. From the analysis of the environment it is concluded that there are opportunities that allow the creation of a company such as TELECOBRANZA SA, having a collection rate of 3.17% allows financial companies to require the services of a collection company, in the analysis of the client that the call center industry is in a stage of maturity, there are unattended markets, where the company can provide its services. It is proposed to create a public limited company that will have a hierarchical structure, in the financial analysis provides positive indicators on the evaluation of the project, with an NPV of $ 1899.72 for the project and $ 796 for the shareholders. A return rate of 16.64% for the project and 19.11% for the shareholders. The indicators denote a viability of the project with a liquidity of 12.39 in the first year and up 29.99 in the fifth year. The ratio of the debt in the first year is 48%, decreasing to 2% in the fifth year. Profitability in the first year gives a loss -14.51% and in the fifth year of 32.30%. With these data it is concluded that the project is viable.
URI : http://dspace.udla.edu.ec/handle/33000/10691
Aparece en las colecciones: Ingeniería Comercial

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