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http://dspace.udla.edu.ec/handle/33000/1033| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para el re-direccionamiento de la empresa MW Imprenta en la ciudad de Quito |
| Autor : | Morales Granda, Martín Dario |
| Tutor : | Torres Fernández, José Patricio |
| Palabras clave : | IMPRENTA;COMERCIALIZACIÓN;MARKETING;MERCADO |
| Fecha de publicación : | 2013 |
| Editorial : | Quito: Universidad de las Américas, 2013 |
| Citación : | Morales Granda, M. D. (2013). Plan de negocios para el re-direccionamiento de la empresa MW Imprenta en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El principal objetivo de este trabajo de investigación es determinar la viabilidad comercial y financiera de esta planificación estratégica... |
| Descripción : | The main objective of this research is to determine the commercial viability of this financial and strategic planning. In analyzing the printing industry has concluded that this growth of 2.26 percent in 2011, which is concentrated in a few players, largest printers covering 10 percent of the entire industry. Market research conducted, reveals that 31.6 percent of companies make their payments on credit, within 30 days. The 19 percent of respondents have had problems with punctuality in service, opportunity to exploit MW Imprenta timely delivery of the printed product, thus achieving a higher position in the consumers mind. For the business plan for Mw Imprenta, we will use the strategy of differentiation in the service, taking into account the most important factors for customer satisfaction with efficient printing, optimizing production times and maintaining effective delivery responsibility. Through direct marketing will increase the customer base, thanks to a database of people related to the decision department in each of these entities. The installations of MW Imprenta will remain in Mexico and Buenos Aires streets, repeated machine GTO 4 color offset by the flowchart and process will be more efficient and effective in every area within the printing process of the product. Workers will be encouraged by Milestone commissions. The company will provide excellent customer service and ensuring product quality. The estimated initial investment of USD 118.062, giving an Internal Rate of Return (IRR) to the inversionist of 55 percent and a net present value (NPV) of USD 65.591, with 60 percent of leverage through a loan from the National Finance Corporation a rate of 11.02 percent, values considered leveraged in a normal scenario, demonstrating the financial viability of strategic planning in Mw Imprenta Business Plan proposed. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1033 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2013-08.pdf | TESIS A TEXTO COMPLETO | 5,97 MB | Adobe PDF |  Visualizar/Abrir |
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