Plan de negocios para la producción y comercialización de exfoliantes faciales a base de arándanos importados desde Chile, en la ciudad de Quito

Espinoza Castro, Carlos Andrés

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Cortez Granda, Edmundo Francisco	-
dc.creator	Espinoza Castro, Carlos Andrés	-
dc.date.accessioned	2018-09-25T21:55:03Z	-
dc.date.available	2018-09-25T21:55:03Z	-
dc.date.issued	2018	-
dc.identifier.citation	Espinoza Castro, C. A. (2018). Plan de negocios para la producción y comercialización de exfoliantes faciales a base de arándanos importados desde Chile, en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TINI-2018-91	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/9957	-
dc.description	The following business plan wills to present the feasibility of producing and commercializing facial scrubs, based on cranberries, imported from Chile in the city of Quito. To this effect, it was necessary to conduct an extensive investigation of the external environment of the cosmetic industry (CIIU: C2023.31) on political, economic, social and technological matters; analyze the five forces of Porter and measure all External issues with an Evaluation matrix (EFE) which had as result rising opportunities than threats. Among the most important: the close commercial relations between Ecuador and Chile. Additionally, the qualitative and quantitative analysis indicate the strong interest of the target market for the product due to the amount of properties and benefits that cranberries bring, considered as the main differential factor for the skin. From there, all business opportunities and competitive advantages over other substitutes are presented through the value proposal. In order to define price, product, place and promotion strategies, a Marketing Mix plan was performed. This analysis means to specify all properties, characteristics, branding and support of the product; the fixed and variable costs, profit margin to define the final price, as well as the clients of the company (in this particular case Specialty Stores), and how to promote the product and costs incurred in it. On the other hand, the organizational structure of the company is presented, involving all the internal process to be followed for the manufacturing of the facial exfoliants. With this in mind, it is important to expose the value chain, flow diagrams of production, import and distribution processes, in order to define the optimal time and resources, both physical and human, that mean producing the exfoliant. Finally, the results are shown in the Financial Model, which allows to know if the Business Plan is profitable for both the company and the investors.	en
dc.description.abstract	El presente plan de negocios plantea determinar la factibilidad de producir y comercializar exfoliantes faciales a base de arándanos importados desde chile, en la ciudad de Quito…	es_ES
dc.format.extent	100 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2018	es_ES
dc.rights	openAccess	es_ES
dc.subject	PRODUCCIÓN INDUSTRIAL	es_ES
dc.subject	PRODUCTOS PARA EL CUIDADO PERSONAL	es_ES
dc.subject	IMPORTACIONES	es_ES
dc.subject	ARÁNDANOS	es_ES
dc.subject	CHILE-ECUADOR	es_ES
dc.title	Plan de negocios para la producción y comercialización de exfoliantes faciales a base de arándanos importados desde Chile, en la ciudad de Quito	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería en Negocios Internacionales

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